What a pleasant surprise – one of my favourite marketing podcasts is back (after an 18 month break).
Welcome back to Joe Pulizzi and Robert Rose with their This Old Marketing podcast.
One of the key insights from their return episode (212): thinking through the idea of temporal subscriptions. That is, the increasingly common behaviour where people subscribe to a service temporarily with the intention of dipping in and out as it suits.
Examples include Netflix subscribers just joining the watch the latest series of Stranger Things, or HBO subscribers just joining to watch the final episode of Game of Thrones, only to cancel immediately after they’ve watched all the episodes.
It’s an interesting trend, and one that all marketers need to be mindful of. For agencies as well – the days of lock in retainers are likely receding.
But no, I have no intention of cancelling my listening of PNR.
