Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Steve Ballmer rocks da house in Sydney – invites

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You probably already know that Steve Ballmer is coming to Sydney next month – Thursday 6 November from 3pm to be precise. If not, then check out this site. I’m fortunate enough to have a few invites to the event (yes, it is invite only at this stage). If you’d like to attend simply drop me a line and I’ll send you the registration link and the invite code to use. I’ve only got a few...

SBTUG: Next Wed 29 Oct 2008 – SQL Server 2008 explained

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Next Wednesday 29 October 2008 we’ve got a special SQL Server 2008 night at the Sydney Business & Technology User Group (SBTUG). That means we’ve got Justin King, Omar Besiso and Geoff Orr talking about different aspects of SQL Server 2008. The focus is on covering high level benefits (ie there won’t be much in depth code). If we’re lucky we may even have a cameo from Rob Farley...

My ideal role

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This post follows on from my previous where I explained that I was leaving Elcom, and the reasons behind that decision. This post covers my thoughts on the ideal role for me. But if you don’t have time to read it all, here’s the summary: Ideal role: Looking to contribute at a senior management level in a growing Microsoft technology focussed company, located either here or in the United...

Leaving Elcom – looking for my next role

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Last week, following probably the worst IT downturn in the last 8 years I decided to leave Elcom. Crazy huh? Yeah, it may turn out to be foolish, but in this post I aim to explain why, and in the following post, what I‘m looking for as my next step. I thought I’d put this out there and see if it opens the door to any opportunities.   Have I resigned? No I haven’t actually resigned as...

Features, Benefits, Results (FBR)

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I thought I’d try to simplify my previous post on how to survive in tough economic times. Here’s how I see it: During the good times (eg when every second IT company is planning an IPO) you can focus on features. Features are really all about comfort and convenience, and in good times people lap them up. They are the equivalent of luxury extras on cars (eg heated seats). During the normal...

Office DevCon – 15-16 November 2008 – Sydney, Australia

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Yes, Office DevCon is on again. Here’s the details: Office DevCon is an annual community-driven conference that allows Microsoft Office developers and power users to come together in one location to hear expert speakers present on a wide range of Microsoft Office-related topics. Come along and discover how to do things you never knew you could do with the Microsoft Office suite of products...

Finding opportunities in hard times

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You may recall my post ‘The Death of Gen Y’ back in May when I talked about the coming IT crash. In that post I also suggested attributes of companies that would survive during the tough times. And I think those points still stand. But let’s consider an additional area… First, let’s find an opportunity and analyse it. Take the following Gartner report for example. Last week Gartner...

Web Directions South – Day 2

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Another interesting day. I caught up with Michael Kordahi and had a play on the Surface. Oh, and yes I’ve ordered one for the Elcom conference room – should be turning up any decade now :-) Keynote (Jeffrey Veen) The opening keynote by Jeff was good. Data is overwhelming, and analysing it can be an art-form. But failing to analyse is a business killer.  The business of being social...

Web Directions South – Day 1

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[NOTE: I wrote this post and the next over a week ago. But I wanted to hold off posting them until I’d had a little bit of time to reflect.] I had the pleasure of attending Web Directions South today – my first time. It’s interesting to compare it to TechEd from a few weeks ago in terms of how a conference turns out. Web Directions is much smaller of course, and has a nice intimate feel...

Steve Ballmer and Sydney Developers

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Fin has posted the news that Steve Ballmer wants to chat with developers when he comes to Sydney in November. Get ready for all those ‘Developers, Developers, Developers’ jokes. Seriously though, I think this will be a good thing – at the MVP Summit earlier this year, listening to Steve talk about his passion for the developer community was really inspiring (note: not to be confused with...

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