I know I’ve harped on this in years gone by, but it needs to be top of mind for developers: Perception is reality. That is, it doesn’t matter what your app really is/does – all that matters is what your customer thinks your app is/does. That’s why a buggy, semi functional, but awesome looking application can often get the sale (or user acceptance) over a solid, does-the-job, but awful...
Use HubSpot Better
Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
- The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot
- The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
- The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.