Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Frankly Speaking – Microsoft Podcast

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I can’t be any clearer: You must listen to this podcast. Frankly Speaking is the new weekly (kinda) podcast from Andrew Coates and Michael Kordahi. The guys have hit their 6th podcast (in less than 6 weeks!) so they are definitely on a roll. They cover technology news, Microsoft news and conduct interviews with all kinds of crazy people. If I were a software manager, here’s what I’d be...

Microsoft Visual Studio and Quality

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I was pleased to see Somasegar’s blog post last week announcing that the Visual Studio 2010 and .NET 4 release is being delayed. The reason: quality. The Beta 2, whilst good, isn’t up to the standard they wanted in order to meet the current release schedule. Thus, they’re going to extend the beta period in order to get it right. In fact they’re going add an additional release in Feb to...

The Problem with Internet Explorer

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After watching the second keynote from PDC last week, I’m now puzzled by Microsoft. In the first keynote, they seemed to get everything right. Embrace open source. Embrace cloud. Embrace what their customers want and need. Embrace strategic change.  In the second keynote they seemed to do the opposite. Steven Sinofsky, in a somewhat self-congratulatory ‘review’ of the ‘lessons...

Why Microsoft needs to ‘own’ WordPress

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WordPress running on Windows Azure. You can see it announced, discussed and showcased from the 23:56 minute mark in Ray Ozzie’s opening keynote at Microsoft PDC this week: The reason this is so significant is because it represents an important strategic shift in the ‘yes we do support open source’ talk that Microsoft has been peddling pushing. This announcement is much more than Microsoft...

Shower Thinking

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UPDATE: I’ve been using the AquaNotes Aqua Notepad for the last few weeks, and highly recommend it! I think best when I’m standing. And particularly well when I’m having a shower. In fact – but don’t picture this – some of my best ideas have been captured only as a result of me rushing out of the shower to excitedly explain a thought to my wife before they were...

How to explain SEO to cynical developers

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Have you ever been involved in the hiring process for your company or team? If you have, then perhaps you’ve been astounded at how terrible the CVs of many highly intelligent candidates you interviewed were. Senior developers who excelled at their craft, were recognised as brilliant by their peers, and yet, couldn’t seem to put together a coherent CV to save themselves. Why? It’s a little...

SBTUG: Social Networking and Chocolate

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If you’re like me, then you probably cringe when you see people referring to themselves as a ‘social media strategist’. And if they point to Gary Vaynerchuk as their main example of why you too should embrace social media then I really despair. Too often it seems, we’re told of the wonderful success stories, with scant mention of the hard work, sweat and perserverance these overnight...

Nice knowing you Partner

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One of the core building blocks of Microsoft’s success over the past decades has been its close relationship with partners. The Microsoft Partner Network (previously Partner Program) has helped Microsoft reach (via their partners) every conceivable sector of the myriad markets they service. And in return, Microsoft was known to be very loyal, supportive and even protective of its partners...

Windows 7 Launch

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Or more correctly: The Jeff Putt Show   What you would do if you had to organise a product launch? How would you structure it? You’d probably get marketing to pump out a few of the pretty videos, crank the upbeat motivating soundtracks and speed through the nice photo slideshows. But then, what would you focus on? Would you put the Managing Director of the company up first. Yes, you would...

Visual Studio 2010 Beta 2

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I love the Visual Studio 2010 Beta 2 pitch – no namby-pamby here: This is no namby-pamby beta. It’s a full-octane beta release with a “Go Live” license that you can use to concept, build, test, and deploy* your next project. The Beta 2 has just been released, and whilst it seems to be downloading/installing OK, I notice that most of the download pages still refer to Beta 1 (but I’m...

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