Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Resolution

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Life is a series of experiences. Some experiences are good. Some are bad. Life is also a series of relationships. Some relationships end well. Some end… not so well. Of those that don’t end well, it’s only rarely that we get the chance to revisit them and find out what went wrong. To resolve them. To find closure. This week I was fortunate enough to be given closure on a (business)...

SBTUG Web Content Management System Smackdown Presentations (UPDATED)

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Here’s the presentations from our annual SBTUG smackdown event held tonight. Most of the presenters have sent me their presentations, only a few left to add. I wanted to say a big thank you to Nick Ellery (@nickellery) from Microsoft for looking after us on the night. Not only did Microsoft supply the venue (which they do every month) and free parking, but they also sponsored the night and...

Google Instant Roundup

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It’s been a week now since Google Instant hit the news desks of IT blogs everywhere. I’ve started getting a few questions from clients and friends about it, so I thought I’d put together a simple collection of recommended links, and finish off with some of my thoughts. There’s been tons of discussion of course, but for a good summary of the main points, the following 4 or 5 posts will...

Web Content Management System (CMS) Smackdown

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I wanted to give you advance warning that we’ll be having our annual Web CMS Smackdown at SBTUG on Wednesday 29 September. Yes, September – roughly 6 weeks away. This was one of our most popular events at the Sydney Business & Technology User Group last year. If you’re already sold on the event and don’t need to know anything more, then just pop over and RSVP now on our Facebook Event...

Microsoft – Privacy versus Profits

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Good leaders make tough decisions. They may not always be the right decisions, and usually not everyone likes those decisions, but they have to be made. Ed Bott’s post – Good Microsoft versus Bad Microsoft – highlighted this interesting piece from the Wall Street Journal. It’s about how Microsoft decided to kill off some of the planned privacy bits (in particular what was enabled by...

Things I Like

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No particular reason for this post except to mention a few things I’m liking at the moment – feel free to move along now… Let’s Golf 2 – I’m not really a golfer, but this iPhone game has me hooked. Glenmorangie – taking a big risk and trying something different from my usual Macallan 12 yo, I’ve gone for a Glenmorangie Sherry Wood Finish. A bit stronger than I’m used to, but not...

All About Microsoft promoting Google Apps

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Google certainly knows how to get it’s advertising in the right place. Take this piece on the ‘All About Microsoft’ blog (one of my favourite blogs by the way – Mary-Jo is a bit of personal hero of mine). It’s a post about Microsoft’s recent white paper (PDF) on improved efficiency in their datacenters. It’s a great result btw – 25% improvements in energy efficiency in some of...

Microsoft Street Slide

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I love the stuff Microsoft is doing with it’s mapping technology lately. This latest one from Microsoft Research is particularly impressive. It’s called Microsoft Street Slide (not to be confused with Microsoft Streetside) and takes the whole photo stitching paradigm another step forward. It’s best explained in the following video, but in a nutshell it allows you to navigate maps via...

Andrew Coates has his head in the clouds ;)

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Loved this little animated feature from Andrew Coates on the benefits of using the platform – if someone’s done the heavy lifting for you, then why not use it. Don’t worry about putting your own kids down the well .
Available on Ch9 here. Andrew’s original Standing on the Shoulders of Giants piece here.

Introduction to Search Engine Marketing

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Just realised I hadn’t posted this presentation I gave at the NSW.NET event last month. I was lucky enough to be presenting after Mark Vozzo who gave an excellent introduction to SEO, so my session on SEM flowed on nicely. In the SEM presentation (embedded below) I went through the following main points: How SEO and SEM work together (and covered the various definitions of SEM) Why you should...

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