Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Social Intent

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Back in 1971 Herbert A Simon noted the rising abundance of information and, in turn, the scarcity of attention: …in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a...

BinaryScript.net – A new language for low-level coders

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It’s rare these days for me to get excited about a new language – because frankly it seems as though there are so many new ones, and yet so little value that they provide. Which is why it’s pleasantly surprising, on this quiet Monday morning, to see the release of a new scripting language that actually improves the development experience. I’m talking of course about Binary...

This Is What Losing Money Looks Like

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The following graph shows the daily traffic for a quality consumer information site (I was brought in to analyse the issue this week): The pain starts in early May and then turns to heartbreak as traffic declines over the following month. From almost 20K visits to under 2K visits daily. That’s a 90% drop in traffic. And for this site – where the business model revolves around...

Disposable Diamonds

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It’s a strange video that Apple has put together for their iPhone 5 marketing. The first half is OK, with details about size and features (ie that’s the ‘benefits’ part), but the second half goes off on a self-congratulatory wank about manufacturing process and finish. Apple has always been praised for their design and construction, so it seems strange that they’d...

What Would I Know?

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You know when you read lazy tech reporting and it just wastes your time? Yeah, I hate that. People who don’t really know much, but are more than happy to share their ill-informed opinions. Or worse, they’re a walking case study for ignorance parading as opinion… yeah, we all hate that. So, why do I feel the need to contribute more of the same? Well, basically, I find that...

Bing It On

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Definitely one for this year’s ‘the horse has bolted‘ award – Microsoft in their wisdom decided to run a Search Engine taste test. The so-called BingItOn campaign looks like it’s finished now (BingItOn links all redirect back to Bing – with 302s no less) but not before Microsoft managed to announce the amazing result that people prefer Bing results 2 to 1 over...

Microsoft Announces new language: Db.NET

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In a perhaps unsurprising move, Microsoft has chosen this Sunday to announce their latest .NET language: Db.NET The release comes a day prior to the lang.next conference commencing in Seattle on Monday. Dubbed as vNext.NET the language features a number of key enhancements including the new Ostinato Framework,  Morendo Garbage Collection systems and Cantando Installer.   Read more about Db...

Insight into how Microsoft do daily stand-ups (Scrum meetings)

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It’s always interesting to see how other people do things. Which is why I really like this video of the Microsoft TFS Agile team doing a daily stand-up. Adam Cogan was able to shoot a quick video with the team whilst visiting them recently. There’s a short version and a long version (embedded below) based on his rules about daily stand-ups. It’s worth watching the full 12 minute...

WARNING: DW024: The payload: Adobe Photoshop CS5.1 Core Error

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If you’ve experienced the DW024 error when attempting to install Adobe Photoshop or one of the Adobe Creative Suites, then the following may help. The bottom line: Uninstall Adobe Reader. First, here’s an example of the error message: WARNING: DW024: The payload: Adobe Photoshop CS5.1 Core {08EF22BC-43B2-4B4E-BA12-52B18F418F38} requires a UI parent with following specification: Family:...

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