Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

What does ‘mobile first, cloud first’ even mean?

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Satya Nadella’s staff memo is good reading. Joshua Topolsky’s brief interview on  The Verge is also good. And opinion pieces like this also raise some good questions. If (like me) you’ve been a little disillusioned with Microsoft over the past few years, then it’s heartening to read, since it gives confidence into how Microsoft is improving focus and internal processes...

Confidence and Smart People

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Read this post by apenwarr on The Curse of Smart People. This resonates with what I’ve seen: Smart people have a problem, especially (although not only) when you put them in large groups. That problem is an ability to convincingly rationalize nearly anything. It’s timely for me, because one of the main things I’m looking for in my life at the moment is interaction with RSPs...

When Serious Issues are Co-opted for Marketing

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It’s interesting to see how Verizon (a US telco*) have picked on a topical (and worthy) issue and co-opted it for their own marketing**. And gets positive press about it from the likes of HuffPo. A little while ago I would have been really cynical about these kinds of ads that basically take ‘serious issue’ topics and manipulate them into feel good, positive-by-association...

Precious Way by The Machinations

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Back in the early 80s when I was just finding my way as a struggling teenager The Machinations were a fave. Imagine my disbelief and surprise, when I found out just last night that the song is not actually called Precious Way and is in fact Pressure Sway. And to further destroy any self-belief I had about knowing 80s music I also learned that they are just Machinations – there’s no...

Microsoft Patches IE Security bug on XP too. Gets Criticised

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Microsoft fixed the recently advised IE security bug today (the bug affects IE versions 6 through 11 and is pretty bad). They decided to release the fix to XP as well, even though XP is officially no longer supported. Seems like a ‘good guy’ Microsoft approach to me. But not according to Emil at The Next Web. Emil instead notes: This is a poor move on Microsoft’s part. Just because...

Should Office for iPad be free?

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It will be interesting to see what Microsoft’s pricing strategy is when they release Office on the iPad soon. Already talk of the release has positively affected their share price, so it’s all down to their release strategy – will they charge for it, will they require an Office 365 subscription, or will it perhaps, be free? I’m dreading Microsoft forcing users into having...

OneNote for Mac

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I’m gonna take back something I said in a recent post about Microsoft’s OneNote strategy. In that post I said I reckon hardly anyone would use OneNote for Mac. But I’m rethinking that today, after trying the new OneNote for Mac release. Here’s why: Not the Free part (although that is good), but the availability. With Microsoft putting in the effort to make OneNote...

1000 posts

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Huh, I happened to notice this when logging in today – I’ve written 1000 posts on this site now (this post will be 1001). Not that big a deal in the scheme of things I guess, but was a pleasant surprise to me anyway.

Checking my Archive, it looks like I started blogging back in June 2004, so that’s almost ten years.

Metro

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Mozilla’s announcement last week that they are mothballing their Metro-specific version of Firefox for Windows 8 is pretty much a non-event in my mind. Although people will try to read into it all kinds of things (just take a look at the comments), surely it’s just an example of good resource allocation based on data. The data said this particular implementation wasn’t being...

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