Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Well played Twitter, well played

W

Twitter’s ‘strategy statement’ update last week really got the twitterverse going apeshit. But I suspect it was all a cleverly concocted distraction to divert journalists away from the much more obvious message: ie Twitter has no idea how they are ever going to make a profit. Here’s the internal discussion that probably transpired: “We need to craft a message so...

Office for iOS Goodness

O

Really cool to see that the Microsoft Office team are essentially making Office free for everyone to use on iOS (and soon Android). I really like this approach (as I’ve mentioned previously). And this on the back of the earlier announcement this week about adding Dropbox integration. Exciting times for any Microsoft watcher and user. My personal user experience so far is very positive...

Innovation: Idea versus Execution

I

When it comes to understanding innovation, it’s easy to fixate on the idea, and neglect the execution. It’s why for example when Apple announced that their new iPhone 6 devices had NFC chips to facilitate their Apple Pay offering they were criticised for not being innovative, and instead just copying something many Android devices have had for years. “That’s not innovation...

Too much to ask

T

Reply from Malcolm Gladwell when asked about a child’s birth month being an advantage (emphasis mine): Question: In Outliers, you discuss why a hugely disproportionate number of professional hockey and soccer players are born in January, February and March. I can’t begin to imagine how many to-be parents you influenced to try and have their offspring be born in those months! MG:...

Startup Reviews

S

I’m thinking of starting a new tech blog called Startup Reviews*, where I review every single new startup that I hear about. Without exception I’ll predict they will fail, and I’ll further predict they will fail within 2 years. Regardless of how good their product idea, what their business model is, or previous success. I’ll just blanket predict they will fail. After a...

Microsoft. Saves You Time

M

I’d love that as a new tagline. I’ve really enjoyed reading some of the analysis of Satya’s memo. In addition to the ones I mentioned in my earlier post, I’ve found these to be particularly interesting: this, this and this. There seems to be three main areas people are focussing on: It’s wordy and bloated There’s going to be job cuts Oh, and we’re not...

Google Fucktardery

G

The always awesome Aaron Wall lets loose with another blistering rebuke of Google’s regular business practices. When Google complains about censorship, they are not really complaining about what may be, but what already is. Their only problem is the idea that someone other than themselves should have any input in the process. Definitely worth a read. It’s a tricky area for me...

Feels

F

Why is that stories like the following really get to me: This Story Of A Dog’s Last Day On Earth Is Beautiful And Utterly Heartbreaking Photoshop Request: My daughter recently passed away after a long battle in the children’s hospital. Since she was in the hospital her whole life we never were able to get a photo without all her tubes. Can someone remove the tubes from this photo? The...

What does ‘mobile first, cloud first’ even mean?

W

Satya Nadella’s staff memo is good reading. Joshua Topolsky’s brief interview on  The Verge is also good. And opinion pieces like this also raise some good questions. If (like me) you’ve been a little disillusioned with Microsoft over the past few years, then it’s heartening to read, since it gives confidence into how Microsoft is improving focus and internal processes...

Archives