Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Tonight’s the night

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This is sooooo Michele and me…
Below is the start of the comic, make sure you click through to see the full comic and final panel – it pretty much nails it.

Make sure you click through to see the final panel.
(btw Why did I not include the entire comic here? Because the artists asked nicely here – and I want to support them)

Local SEO Myths

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A useful list from Joy Hawkins on some common local seo misconceptions. #4 is still the main misconception: that posting on Google+ will improve your rankings. This is no longer the case. I say ‘no longer’ because it is true that in the early days of G+ there was a benefit to updating your G+ profile. And that continued for a certain extent with G+ Authorship. But those days are long...

That Dan Lyons book

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Well played Dan, well played. “Instant New York Times Bestseller” pretty much sums it up. The book promotion tour for Disrupted is on and thus the pieces have been coming thick and fast over the past two weeks. Dharmesh has a calm response that I found impressive (disclaimer: Dharmesh is a personal hero of mine). Ian and I mentioned our thoughts on episode 29 of HubShots (towards the...

14 Job Interview Questions That Might Just Make You Sound Like You Are Trying Too Hard

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Not sure if it is a cultural thing and questions like this are more applicable in US to here in AU, but if I was interviewing someone and they started peddling out questions like:
‘What behaviors does the member who struggles most on the team exhibit? Please give me an example.’
…I think I’d be more worried than impressed.
But question 8, that one’s much more like it.

Search Results Ranking Based on Satisfaction?

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An interesting find by Bill Slawski of a newly published Google patent: A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using...

Link thinking

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A common assumption made in the SEO world is that links are a key ranking factor (and they are). But Jon Cooper thinks through the assumption, with some useful thought-bytes from industry luminaries. (And BTW good to be reading a blog post from Jon again – it’s been a while.) From his conclusion: Tomorrow is not a guarantee. As we’ve seen, Google can move very quickly. With that...

When a Team Member Dies

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The technology world lost a wonderful writer and highly respected thought leader recently – Kerry Butters. Kerry Butters passed away on 23 February 2016 after a short battle with cancer. I had the pleasure of working with Kerry since early 2013 – she was a pivotal member of the XEN team and a wonderful guide to me personally. I’ve written a post over on the XEN blog covering her...

HubShots – Aussie HubSpot Podcast

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Lately I’ve been working on a new project with my friend Ian Jacob. Together we co-host a new HubSpot focussed podcast called HubShots. There’s 6 episodes available so far (and two more recorded and currently being edited). If you’re interested in inbound marketing, content marketing and HubSpot, then I think you’ll really like the podcast. We’re aiming for 30...

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