Craig Bailey

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

BloomBerry

By Craig Bailey
In Marketing
1 Min read
B

Potentially useful tool for analysing the types of questions people are asking about a topic:
BloomBerry is an ever expanding database containing millions of real questions from across the web.
Questions are then intelligently grouped into topics for easy analysis.
But heavily weighted with Quora posts it seems – for example.

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Salesforce is doomed. Apparently

By Craig Bailey
In Cloud
2 Min read
S

This, kids, is why you need to take most opinion pieces on tech blogs – even the respected ones – with a grain of salt. The title – Why Salesforce is the new Blackberry – is a clever title. It certainly got me interested. But then *sigh*, as the post attempted to position Salesforce as being in danger of sudden death – but never clear what causes that death (ie the...

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Just say Thank You

By Craig Bailey
In Personal
1 Min read
J

Useful reminder from James Clear with 7 times you should just say Thank You. #1 on his list is where I usually stuff up – responding to compliments. As James notes: We often ruin compliments by devaluing the statement or acting overly humble. Internally, you might think this prevents you from appearing arrogant or smug. The problem is that by deflecting the praise of a genuine compliment...

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Google Featured Snippets

By Craig Bailey
In SEO
1 Min read
G

A good post from Moz covering some featured snippet testing they conducted. Featured snippets are predominantly paragraph snippets, although other formats (list and tables) are increasing. Here’s a quick takeaway for you: Key findings: Featured snippet paragraph lengths The optimal length of a featured snippet paragraph is roughly 40 to 50 words, or around 300 characters. Lots more to learn...

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Who the hell uses QR Codes?

By Craig Bailey
In Marketing
2 Min read
W

I was reading through Belle magazine this morning – this is a higher end magazine covering interior design and beautiful apartments/homes. One of the early ads (ie expensive placement) was this double-page spread: My eye was caught by the QR code in the bottom right corner. I’m always amazed when companies promote a QR code – seems like a waste of good call-to-action real estate...

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Apple App Store Personalisation Opportunity

By Craig Bailey
In Apple
1 Min read
A

Full marks to Apple for being seasonally aware and promoting apps related to Chinese New Year: But I can’t help wondering if there’s a massive opportunity they’ve missed. I don’t speak Chinese, I’ve never shown any interest in Chinese apps, and nothing in my past activity would suggest an interest in Chinese Apps. Apple has no idea about me it seems. Google would be...

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Instagram on Tumblr

By Craig Bailey
In Facebook
1 Min read
I

Not quite sure why I find it strange that Instagram use Tumblr for their blog platform… Perhaps I thought they would have moved to Medium by now. Or use Facebook notes. Or at least use a responsive theme: Tumblr in a browser is an unpleasant user experience. Especially on mobile. The continual prompts to open AND get the app are web site amateurism. So at odds with the user experience of...

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Kipp Bodnar on Marketing team structure

By Craig Bailey
In HubSpot
1 Min read
K

A useful read for marketing managers structuring their teams. Kipp Bodnar, CMO of HubSpot, notes how he’s re-structuring their teams based on changing needs: The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current...

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WhatsApp backdoor misinformation

By Craig Bailey
In General Tech
1 Min read
W

Good rebuttal to The Guardian’s report on insecurities with WhatsApp. If true (ie that The Guardian is wrong), then this is a very dangerous issue they’ve potentially created for people in some countries. Zeynep Tufekci writes: The behavior described in your article is not a backdoor in WhatsApp. This is the overwhelming consensus of the cryptography and security community. It is also...

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Craig Bailey

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