Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
Ian and I recorded HubShots episode 307 last month. It was a monster episode (close to 2 hours) where we walked through everything in HubSpot’s Content Hub launch, with a focus on building beautiful sales and marketing websites. We also produced a beautiful PDF guide with all the content (10,000 words, 75 screenshots). It’s a free download (no signup required) – get your copy...
Michele and I recently moved home. If you’ve moved places, then you know the pain and stress it brings. Even though we only ended up moving a few suburbs, the whole process meant we interacted with a number of suppliers, including: Buyer’s Agent Real Estate agent Mortgage broker Moving companies Packers/Unpackers Packing suppliers (boxes) Solicitors Electricians Plumbers Cleaners...
You may have seen this recent deepfake scam, attempting to scam WPP. It’s easy to dismiss these threats thinking it only affects the ‘big companies’ – after all why would anyone bother going to all that trouble to target ‘a small company like ours’… But it’s only a (short) matter of time before these deepfake processes are easily emulated and can be...
Simon highlights (via a tweet that quotes another tweet) that ‘slop’ is the perfect word to describe the barrage of unwanted AI generated ‘content’ that we’re being forced to wade through on our trek to an actual answer. As they note, just as ‘spam’ became the word for unwanted email, ‘slop’ is the term for unwanted AI generated content. See...
Why have I only just discovered this now:
Gotta love LinkedIn comments
Love this take from the Sizzle regarding customers who purchase consumables of a brand. Essentially: the brand considers you as an investment when you purchase a printer (ie they’ll make a return on you in the future when you keep purchasing more ink). Whilst it’s definitely true (as it is for all companies that sell a loss leader – as most printers are), customers generally...
We’ve released an update to our HubShots Framework. We’ve regrouped a few sections (there’s now a dedicated section for Operations Hub and integrations), plus started adding in links to a new knowledge base (early days) of articles. Plus a new format – we’ve now made the full Google doc available on the download page. You can access the HubShots Framework from here. A quick reminder: yes...
In December I mentioned preparing for a fast start in 2024. And what a fast start it has been. I can’t remember a January being this busy, right from the first week, in a long, long time. It’s a good sign. Or at least I’ve decided to take it that way – you can choose your own outlook for the year ahead. Depending on which PR release you read it’s either going to be a terrible year, or a...
I’m enjoying Shane Parish’s new book: Clear Thinking
This quip has inspired me to be a flip-flopper this year: