Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
Good news for podcasters (of which I am one), with Google tweaking things in order to highlight individual podcast episodes more relevantly for search queries. Note: To pull off the search indexing, Google is automatically transcribing all the podcast episodes it finds. And also note: This new functionality could fundamentally change how people find new shows because podcasts have lacked...
From the WSJ, news of Facebook paying news outlets to license their content. Facebook Inc. is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to launch later this year, according to people familiar with the matter.“people familiar with the matter…” On one hand I’d be thinking: On the other hand, perhaps...
At GROW with HubSpot earlier this week, one of the sessions was by Erik Newcomb from Shopify, talking about strategies for future proofing your brand. Part of his session focussed on the benefit of having a distinct brand voice. An example he highlighted was Naadam – an online fashion brand. Here’s their True Story video: Quirky, funny, compelling. I find this kind of stuff...
Seth encourages you to start a podcast. Now is the time. Of his reasons, the third is the compelling one for me: A podcast helps you think more clearly. When you know you need to talk about something you care about, you’ll work to make your thinking more accessible and cogent–and because it’s spoken, not written, you may very well get past that block we were taught in third grade. When Ian...
Would have loved to have been part of the discussion when Cockroach Labs were deciding on their name and brand positioning.
I get the whole ‘resilient’ angle. Very clever.
And they’ve just closed further funding. Sounds like their product is actually pretty good. But I wonder how employees feel about listing the name on their resumes…
There’s worse I guess.
Sorry for the long headline, but it’s required in order to actually explain what is happening. Otherwise, from other sources (like Reuters and Fast Company), you’d be forgiven for thinking that the Australian Government was going to force Google to hand over their search algorithm (Spoiler alert: that is never, ever going to happen). Instead, the real story is they want to check how...
Not before time (via Bloomberg): Amazon.com Inc. will let Alexa users opt out of human review of their voice recordings, a move that follows criticism that the program violated customers’ privacy. emphasis mine Apple has actioned this just recently, and Google has (in EU at least) as well. Still not right that people can opt out (ie they need to take the initiative) – this should be an...
Some branding changes ahead by Facebook, as discovered by The Information (via TechRadar) with Instagram being rebadged ‘Instagram by Facebook’ in the AppStore, and WhatsApp as ‘WhatsApp by Facebook’. Seems odd at first, but The Information links this with anti-trust scrutiny. Personally I like it – makes it a lot clearer for people who may not have otherwise...
Interesting, although probably not surprising, that AI written ads performed better than human written ads, in a test by Chase (the Bank) using an AI platform from Persado. Chase says that ads created by Persado’s machine learning performed better than ads written by humans, with a higher percent of consumers clicking on them—more than twice as many in some cases. The difference can be as...
We all know HubSpot is a content machine – so impressive on so many levels.
Here’s an example of how they’re completely dominating the ‘ultimate guide’ space:
They are #crushingit (that one’s for you Daniel).