Craig Bailey

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

My iPhone Home screen

By Craig Bailey
In Personal
1 Min read
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Every so often I add a screenshot of my home screen – purely for fun when looking back in the years to come. Here it is as of 28 September 2019 – on my black iPhone SE running iOS 13.1

I use some iPhone wallpaper hacks from here.

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Facebook hiding likes

By Craig Bailey
In Social networking
1 Min read
F

And so it begins…. in Australia. Facebook will start testing hiding Likes on posts.

They first mentioned this at the start of the month.

Will be interesting to see how this pans out – one can assume this will be the norm on all social networks in a year’s time. Well, except LinkedIn of course, give them another few years before they catch up.

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Obfuscation over Privacy

By Craig Bailey
In General Tech
1 Min read
O

My first thought on reading this post on MIT Press about potentially using obfuscation to provide a shroud of privacy was… good luck. Computers are way too smart for that and if they can’t now, in the future they’ll be able to pick the patterns easily. Think of a 5 year old trying to talk in code with another 5 year old by using a bunch of distraction – surely that’s...

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SEO Myths

By Craig Bailey
In SEO
1 Min read
S

Wow, what a monster post by Barry Schwartz. I have to admit I’ve only read the first half… I haven’t actually got on to the actual myths yet.

More accurately, and perhaps more valuably, this is a post about understanding mental models and biases.

(And well done to SEMrush for snagging this one)

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Bob Iger

By Craig Bailey
In Personal
1 Min read
B

Motivating profile of Bob Iger in the NYT. In a town where everyone is always filleting everyone else, Mr. Iger floats above it all, cosseted in what some call a “a cult of nice.” He may own most of the box office, but he is shielded from schadenfreude because the people who would ordinarily begrudge him are happy that someone was able to assail the unassailable Netflix, and rescue the spirit...

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tvCAD – Aussie Technology Success Story

By Craig Bailey
In Marketing
1 Min read
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My friend Ewen (CADbloke) has been beavering away on tvCAD for many years now, polishing it into a successful software venture. It’s a niche piece of software, here’s the overview from his site: tvCAD makes cable schedules from your CAD wiring drawings, automatically and quickly and 100% accurately.tvCAD Very specific audience, very specific problem set, very specific solution. And it...

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Craig Bailey

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