Craig Bailey

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Having a marketing mindset of openness

By Craig Bailey
In Marketing
1 Min read
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If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...

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Google penalties

By Craig Bailey
In Marketing
1 Min read
G

From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand...

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How to be an Introvert in an Extrovert World – Award winning book

By Craig Bailey
In Personal
1 Min read
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My wife (Michele Connolly) has won another award for her wonderful book: How To Be An Introvert In An Extrovert World. As always, you can buy the book on Amazon, and if you want to have your say you can leave a review on Goodreads. It really is an excellent read, useful for both introverts and extroverts. And a reminder, if you’re interested in joining a community of quiet, non-threatening...

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How do you test and measure, if you can’t measure?

By Craig Bailey
In Facebook, Marketing
2 Min read
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As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...

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PPC Trends for 2020

By Craig Bailey
In Marketing
1 Min read
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Yes the 2020 posts have started already! Brace yourself…

A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.

Key points:

Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm

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Better

By Craig Bailey
In Personal
1 Min read
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“Let’s not confuse getting better at stuff with being a better person. One is a much bigger priority than the other.”

From the October 22 note in The Daily Stoic.

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TikTok clubs

By Craig Bailey
In Social networking
1 Min read
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Everything changes so quickly: The embrace of the app at this school is mirrored on scattered campuses across the United States, where students are forming TikTok clubs to dance, sing and perform skits for the app — essentially drama clubs for the digital age, but with the potential to reach huge audiences.And unlike other social media networks, TikTok is winning over some educators, like...

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Olympic Destroyer

By Craig Bailey
In Software
1 Min read
O

Fascinating extract from Sandworm on Wired, covering the cyberattack on the 2018 Olympics Opening Ceremony in South Korea. The attack highlights the incredible sophistication in place, and has ramifications for all major events, the upcoming US election of course being top of mind for many: As the 2020 election approaches, Olympic Destroyer shows that Russia has only advanced its deception...

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Samsung security

By Craig Bailey
In Technology
1 Min read
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I don’t normally write about phone issues, but this is kinda unbelievable: Samsung says that it plans to release a patch for its phones’ in-display fingerprint sensors as early as next week, after reports emerged that the biometric security method could be rendered useless by certain screen protectors. The issue relates to some “silicone screen protecting cases,” according to...

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Craig Bailey

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