Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
My wife received an email that a dress she had her eye on was on special (down from $279 to $79 – the reason I’m mentioning the price will become clear shortly). She checked it out on their site and added it her cart (she knows her size with this brand). She went through to checkout and was informed of the shipping charge (not insignificant) and encouraged to add more to her cart...
Mini.
Lol
This guide from Moz is quite good, and definitely not what I’d call mini.
Good to see a change from the usual ‘ultimate guide’ prefixes.
Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!
I’m currently* a fan** of Scott Galloway (if you’re a HubShots listener you’ll know we’ve featured him a bit lately). This quick 4 minute video is worth watching: Great life advice from @profgalloway “…people who tell you to follow your passion are already rich…†pic.twitter.com/mWQHL5dre2— Vikas Shah MBE (@MrVikas) December 15, 2019 I wish I’d...
I’m not sure why some deaths hit me harder than others, but the passing of Roxette’s Marie Fredriksson is particularly sad to me. She had an amazingly successful life yes, but a hard and challenging one also. She fought the fight – that is the game life – particularly well, but was forced to leave much too soon. The Guardian has a good obituary. And I only learned a few...
Good summary from Social Media Examiner of the tools to use for clearing the cache of your social posts. Here’s a typical scenario: you write a blog postyou go to share it on social eg Facebook and notice there’s a typo in the descriptionyou fix it on your blog postbut when you share on Facebook (even hours later) it still has the typo This is because each of the social platforms keep...
I am really sad about Lil BUB passing (announced here on Insta).
But I’m so glad she got an obit on the NYT. She deserved it.
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed...
This post is a few years old now, but still a really good list.
1, 8, 12, 21, 37 are my favourites. 92 is a sobering reminder.
The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).
I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.
The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.
Here’s a video of the tip (starts around 01:20):
This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.
Always worth another viewing:
Steve Jobs announcing Think Different