Craig Bailey

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Save to Archive.org tips

By Craig Bailey
In Marketing
1 Min read
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Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add savepagenow@archive.org the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 “Here’s a neat...

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Google My Business reviews are getting reviewed

By Craig Bailey
In Google
1 Min read
G

Times are changing – as reported by the BBC back in February this year (2020): An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist.BBC and Justice Bernard Murphy ruled that… …had grounds to pursue a defamation case and that Google was “likely to have or have had control of a document or thing that would help ascertain...

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Marketing 101

By Craig Bailey
In Marketing
1 Min read
M

A reminder about what marketing is…

Marketing is:

The right messageTo the right peopleIn the right placeIn the right formatAt the right time

The first two parts are more strategic, the last 3 are more tactical.

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How advertising has changed in the last few years

By Craig Bailey
In Marketing, SEM
1 Min read
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Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...

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HubSpot Serverless Functions

By Craig Bailey
In HubSpot
1 Min read
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Ian and I chat about this in Shot 2 of HubShots 200. HubSpot Serverless functions are a way to write Javascript functions in HubSpot to interact with both HubSpot objects (eg HubDb table or contact object) as well as other systems (eg writing out to an external platform. Simple example – you can’t write to HubDb from HubL or via a Workflow. Instead you would use serverless...

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We made it to 200

By Craig Bailey
In HubSpot
1 Min read
W

We made it to episode 200 of HubShots – the HubSpot focussed podcast I co-host with Ian Jacob.

In this episode we reflect on the last 4+ years of HubSpot as well as marketing and sales in general.

I hope you enjoy it – thanks for your support, and here’s to another 200.

And I’m especially thankful to Ian for suggesting it back in 2015, and forcing me to give it a go.

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US Consumers to return $100B worth of goods this year

By Craig Bailey
In Personal
1 Min read
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As reported in the Financial Times, it is estimated that in the US consumers will return $100B worth of goods (just from Thanksgiving and Christmas). Clothing is particularly problematic as online shoppers, unsure of exactly what they are buying, are ordering several versions of the same articles with different sizes and colours. “Shoppers are using their homes as dressing rooms,” said...

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TV Types

By Craig Bailey
In Personal
2 Min read
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Reflecting on my own TV watching I feel there’s four main types: Entertain me – something I’m looking forward to watching. It has anticipation attached to it. Examples this year included GoT, The Witcher, Unbelievable, The Mandalorian. Spend time with me – something, anything, that I watch with Michele (my wife). It has emotion attached to it. I look forward to spending...

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Craig Bailey

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