Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Proactive Mediocrity

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The excitement – and in some cases, overexcitement – around AI is starting to get pushback. It’s the classic journey transformative technologies go through. Negative sentiment, legal disputes, privacy legislation and perhaps just plain old overwhelm are starting to kick in. One way to look at this is as an opportunity. If you were worried you were falling behind (like most Gen X...

The Kindness Before the Storm

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As I write this, Threads (the new social platform from Meta) has just passed 100M users. In 5 days. Interesting times. I’m really enjoying the freedom of a fresh start. I have hardly any followers on Threads and thus don’t feel at all constrained in what I share.  This might seem odd (for a marketer to say) but for me there’s a pressure on Twitter, LinkedIn and Instagram –...

Fast, good or Cheap? Pick 3

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You of course know the traditional quip: Fast, Good or Cheap: Pick 2. (Also referred to as the Speed, Quality or Cost triangle) The reasoning (or wisdom based on experience) is that you can’t optimise for all 3. Enter ChatGPT and a plethora of AI tools. And most importantly, enter a team that has put the effort into prompt engineering skills and knows the limits/problems/shortfalls of the...

Truth Alone

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Some songs have that moment.

That part you rewind and play/listen/watch over and over again.

Here’s Alter Bridge performing Words Darker than their Wings live at the Royal Albert Hall a few years ago.

The moment comes around 5:49 when Myles hits that note.

The crowd response is appropriate, and Mark gives him that nod at 5:58.

I’ve watched this so many times.

Escaping

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I only learned yesterday the sad news that Margaret Urlich passed away a few months ago (23 August 2022).

Cancer.

She was only 57.

Glenn A Baker’s tribute is the best I’ve read.

HubShots 283: HubSpot Top Tips August 2022 Edition

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After an (unintended) 6 week break*, Ian and I are back with a new episode of HubShots – our HubSpot focussed podcast (and now YouTube show). This episode we discuss: Incremental Growth List Layouts Email Subscription Types Frequency versus Relevancy in your email strategy Update a Contact when they’ve left a company Automatically Re-Open a Closed ticket when a customer replies (to a...

Virtue

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“Virtue needs to be kept private. (Avoid virtual signalling which usually doesn’t have any skin in the game.)

Golden rule: do unto others…

Silver rule (negative golden rule): Do not do to others what you would not like them to do to you. This one prevents busy bodies from attempting to run your life.”

From Skin in the Game by Nassim Nicholas Taleb

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