Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

From Information to Insights

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Information is plentiful, insight is not. We all produce a lot of information. But to be valuable and actionable we need to convert it into insights. The transformation usually follows this path: Information => Knowledge => Insights Let’s start with some simple descriptions and then an example to understand the process. Information is essentially data. It can be observations...

Customer Support Anchors

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Apple is discontinuing customer support via Twitter (X), YouTube and it’s own Apple Support Community forums, according to a MacRumours post. Timeframe for this to be completed is before end of year (likely by November). This means that if customers requests support (eg via the @AppleSupport account on X) they’ll receive automated replies at best, and likely no replies on other...

Texting while walking is apparently dangerous

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Who knew? Incredible finding! In a bizarre study that confirmed the obvious, researchers have confirmed that texting while walking increases your changes of falling. I’m not making this up. As I noted at the time, I’m looking forward to their next study investigating: ‘Whether falling asleep at the wheel increases the chances of a crash’ But jokes aside, there’s...

Language Devices

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Remember when conversations with potential suppliers were… conversations. Where they were actually interested in your problem and confirming they were a fit for providing a solution. Ahhh yes, the good old days (of 0% interest). Perhaps it’s because nobody cares about the customer anymore, or perhaps it’s lack of training, but most calls these days aren’t conversations...

The Absence of Flow

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I was having dinner with a close friend recently, and confiding how down and unfulfilled I felt at times. It seems that this year has been a grind. He helped me take a step back and review what has changed in my daily routine that could be a contributor. After some probing an insight revealed itself: the move from working in the business, to working on the business, has unintended consequences on...

Midjourney Inspiration

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The XEN Create team keep cranking out some of the best Midjourney related content, including all the latest tips, tricks and inspiration.

Make sure you download the free Midjourney Inspiration guide PDF as well (no signup required).

The world is divided into people who think they are right 

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Saw this quote while reading a book (from 2003) recently: The world is divided into people who think they are right  I’ve been trying to find the original source, but no luck so far. Perhaps it’s just one of those timeless quips… Here’s the closest I could get: There Are Two Classes of People in the World; Those Who Divide People into Two Classes and Those Who Do Not Quote...

Note-Taking Apps

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Interesting perspective from Casey Newton on Platformer regarding his lack of success with note taking apps and approaches. Here’s the quote that most are using: Initially, I threw myself into this kind of associative note-taking. I gathered links around concepts I wanted to explore (the internet enables information to travel too quickly, for example, or social networks and polarization)...

Use ChatGPT to Secure Financial Freedom

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I used #chatgpt4 to study the lives of 1000 lottery winners, then summarise the characteristics, daily habits and strategies they used to become millionaires. I’ve compiled the findings into a new, limited edition ebook – grab your copy now for just $39 and join the path of the financially free: Click here to grab your copy (yes, it does link to what you think it will link to)...

Thought Leaders are Now Futurists

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With the rush back to in-person events only growing, this video from 2016 is more relevant today than ever:

Perhaps the only change is that they’ve changed their descriptions from being ‘thought leaders’ to being ‘futurists’.

(From my post at the time)

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