One of the things that’s taught in Marketing is around the power of storytelling and the exhortation that you should share stories.
Often, people mistake ‘storytelling’ for telling their own story.
But of course, nobody cares about the storyteller, they only care about themselves. Prospects and clients want to hear the story about the problem you solve for them.
Hopefully we all know this by now.
But it’s a lesson that hasn’t been learned in most business and personal development books yet.
We’re still forced to endure books with 30 or so pages of real content padded out with endless anecdotes (ie storytelling guff) about the author and their experiences.
I wish there was a setting in Kindle where you could turn off or remove anecdotes from the author or anecdotes about people – just get rid of all that fluff and filler:
Stop storytelling. Just give me the facts, give me the information, keep the signal-to-noise ratio high.
Is it just me?
