The excitement – and in some cases, overexcitement – around AI is starting to get pushback. It’s the classic journey transformative technologies go through. Negative sentiment, legal disputes, privacy legislation and perhaps just plain old overwhelm are starting to kick in. One way to look at this is as an opportunity. If you were worried you were falling behind (like most Gen X...
You of course know the traditional quip: Fast, Good or Cheap: Pick 2. (Also referred to as the Speed, Quality or Cost triangle) The reasoning (or wisdom based on experience) is that you can’t optimise for all 3. Enter ChatGPT and a plethora of AI tools. And most importantly, enter a team that has put the effort into prompt engineering skills and knows the limits/problems/shortfalls of the...
We’re investigating options for some of our enterprise clients around data enrichment. ZoomInfo comes up as an option. I start checking it out. Looks like a potential option. I’ll check pricing. Here’s the pricing page – notice the View Pricing buttons: I click on the View Pricing button – here’s what I get: That’s right, there’s no pricing to View...
I think Jimmy Carr’s book might just be the best self-help book I’ve ever read.
Lots of wisdom.
Interesting to see the trends in CMS usage over the years: WordPress of course is the dominant player, but check out the growth from Shopify. Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers. HubSpot (down at position 18) must be looking at this and seeing a whole world...
Australia Post Parcel Lockers versus Amazon Hub Lockers In Australia our postal service provides lockers you can get parcels sent to. You get a text or email to let you know a parcel has arrived and they are accessible 24 x 7 to pick up. Very handy. However, they are limited by the logistics capabilities of Australia Post, which means they don’t do deliveries on weekends (seems crazy right, but...
This is a question we are asked regularly – do I need to show those annoying Cookie Consent popups? The answer depends on: where you are located, and where your target audience is located. Specifically for Australia, where we are based (and predominantly target), it turns out we don’t have to. Here’s the advice from Legal Vision – an Australian Legal advisory:...
On another topic entirely… This one’s a bit of a pet peeve of mine… it seems every company I interact with these days sends me a survey of some type (usually NPS) after the most minor of contact (eg rate our service after a 30 second web chat bot interaction). I used to ignore most of them, but then they got annoying and I started marking some of them as spam. Which probably isn’t...
I realised a few years ago just how suggestible I was. Possibly quite gullible as well (at least that’s what people tell me lol). This is one of the reasons I’m not on social much – a simple ad or post in my timeline often drives behaviours that I don’t really want (eg buying things, eating things). For the last year I’ve been running an experiment on Twitter where I mute every...
This is a comparison that often confuses users – when to use Workflows versus using Sequences. We’ve discussed this in previous shows (listen to episode 110 for a good overview) but it’s worth revisiting. BTW shoutout to Sera at HubSpot who reminded me about this when we caught up recently. As she noted, we’re all busy, and thus automating (appropriately) where possible is a path to...