It’s pretty easy – check what they do on weekends.
Further to my post last week, if they are engaging on weekends (ie replying etc, not the scheduled updates) then there’s a good chance they are actually managing it themselves.
But if all the engagement is on weekdays (and in business hours no less!) then chances are the marketing team (and likely an intern) is managing it.
This post by Seth is spot on. Social networks have amplified this desire, at the same time they simplified the execution. Now you can waste time and dignity instead of money. Who can you tear down? How much time can you waste? What’s it worth to you to have more followers than the others?It’s a lousy game, because if you lose, you lose, and if you win, you also lose.The only way to do well is...
How many highly effective leaders do you know that manage their own social profiles? Working with marketing managers, we are increasingly seeing the marketing department managing the personal social profiles (eg LinkedIn) of their company leaders (eg CEO). And often, someone junior in the marketing team. They post on their behalf, engage, and even answer DMs on their behalf. And yes...
I’m pretty sure the term ‘social infrastructure’ is going to be used to death now, given that Mark Zuckerberg used it at least 14 times in his latest Facebook manifesto. It’s a good post, or at least I think it is – I haven’t actually read it all, since it comes in at almost 6000 words. But thankfully Recode has a nice summary here. Would love to know how many...
Via VentureBeat:
App.net will cease to exist on March 14, citing an inability to generate meaningful revenue and failure to gain attention of developers and users.
Wow. I had no idea it was still going.
Mary Meeker’s latest report highlighted the rise of messenger app usage (and the Facebook gap). This slide was particularly telling: Notice the results: a 20x increase in messages received by Hyatt. This is significant, and important. People are extremely comfortable using Facebook Messenger to engage with companies. A few other items to notice: Hyatt only started offering this in November...
From a re/code article last week: But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat. and then: …sales on Twitter’s own properties — see how it’s dropping faster than the rest of Twitter’s revenue, which includes its third-party ad network? That’s brand advertisers pulling away from Twitter faster than direct...
While the usual caveats about a post with the opinions of one person (a teenager), that aims to provide insight into a group (US teenagers) apply of course, it’s still really interesting. These points jumped out at me: Facebook: In short, many have nailed this on the head. It’s dead to us. then this: Messaging on Facebook is also extremely popular among our age group, mainly because...
Twitter’s ‘strategy statement’ update last week really got the twitterverse going apeshit. But I suspect it was all a cleverly concocted distraction to divert journalists away from the much more obvious message: ie Twitter has no idea how they are ever going to make a profit. Here’s the internal discussion that probably transpired: “We need to craft a message so...
Back in 1971 Herbert A Simon noted the rising abundance of information and, in turn, the scarcity of attention: …in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a...