Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...
It’s been a week now since Google Instant hit the news desks of IT blogs everywhere. I’ve started getting a few questions from clients and friends about it, so I thought I’d put together a simple collection of recommended links, and finish off with some of my thoughts. There’s been tons of discussion of course, but for a good summary of the main points, the following 4 or 5 posts will...
Google certainly knows how to get it’s advertising in the right place. Take this piece on the ‘All About Microsoft’ blog (one of my favourite blogs by the way – Mary-Jo is a bit of personal hero of mine). It’s a post about Microsoft’s recent white paper (PDF) on improved efficiency in their datacenters. It’s a great result btw – 25% improvements in energy efficiency in some of...
Just realised I hadn’t posted this presentation I gave at the NSW.NET event last month. I was lucky enough to be presenting after Mark Vozzo who gave an excellent introduction to SEO, so my session on SEM flowed on nicely. In the SEM presentation (embedded below) I went through the following main points: How SEO and SEM work together (and covered the various definitions of SEM) Why you should...
Seriously, how would businesses survive if it weren’t for Excel? :-) Excel is perfect for analysing analytics data in a variety of ways (eg using Pivot tables and Conditional formatting) and it keeps getting better. I’m loving Office 2010 and Excel 2010 in particular – it’s just beautiful to use. In this post I want to highlight one of the ‘tiny’ new things in Excel 2010 that I...
I’m excited to be presenting with Mark Vozzo (<- SEO guru) at this month’s NSW.NET meeting. It’s on this coming Thursday morning, June 24. You can register here. The event is in two parts. Mark will be covering Search Engine Optimisation (SEO) for 30 minutes, and then after breakfast I’ll cover Search Engine Marketing (SEM). To give you a quick introduction to the event, consider the...