As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...
Can’t make this stuff up:
But as of today, many of the academic teams remain on hold because Facebook has yet to provide key data required to conduct research into sharing patterns of fake and polarized news, among other projects. Facebook has also declined to provide some of the data it originally said it would offer, citing privacy concerns.
If you are frustrated with Facebook’s Ad Manager constantly changing and often crashing, you are far from alone. Ads Manager is crashing with regularity, according to interviews with numerous advertisers. The outages, which can last for hours at a time and make it impossible to start a new ad campaign or manage an existing one, seem to happen every month, they say. Yep, it’s a pretty...
Sorry for the long headline, but it’s required in order to actually explain what is happening. Otherwise, from other sources (like Reuters and Fast Company), you’d be forgiven for thinking that the Australian Government was going to force Google to hand over their search algorithm (Spoiler alert: that is never, ever going to happen). Instead, the real story is they want to check how...
Some branding changes ahead by Facebook, as discovered by The Information (via TechRadar) with Instagram being rebadged ‘Instagram by Facebook’ in the AppStore, and WhatsApp as ‘WhatsApp by Facebook’. Seems odd at first, but The Information links this with anti-trust scrutiny. Personally I like it – makes it a lot clearer for people who may not have otherwise...
If you do a lot of location specific targeting with Facebook ads then you may have experienced an issue with leads coming from outside your targeted area (eg you target Sydney, but get leads in Canberra). Not only does it waste ad spend budget, it also wastes time following up the leads and qualifying them out. Turns out this is a known problem, and after discussing with Facebook Support...
“Oh, we’re B2B,†someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.†Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no...
Not quite sure why I find it strange that Instagram use Tumblr for their blog platform… Perhaps I thought they would have moved to Medium by now. Or use Facebook notes. Or at least use a responsive theme: Tumblr in a browser is an unpleasant user experience. Especially on mobile. The continual prompts to open AND get the app are web site amateurism. So at odds with the user experience of...
Problem: How to avoid the Facebook timesuck Solution: Get other people to do it for you The Bloomberg article on Mark Zuckerberg having others manage his FB communications shouldn’t really be surprising: Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete...
Here's how to control your Facebook conversion attribution window.