Sometimes systems don’t seem to be connected – never miss a chance to promote when you own the platform and it costs you nothing:
November 25, 2023
But I already have it
25November
November 25, 2023
Consultant versus Coach
Useful clarity from Chris Marr in his book Becoming an Authoritative Coach: Have been reflecting on this in terms of both clients and team members. For clients = we are consultants (may be different for your business though) For staff = I need to be more of a coach (as do the senior leadership team) The trap I often fall into is trying to solve the problem for a team member, instead of coaching...
November 25, 2023
YouTube views going down
I use a Chrome extension (called YouTube digest) for summarising YouTube videos so I don’t have to watch them. It saves me me hours. But here’s the thing: assume most other people are either already doing the same, or will be soon (or using Bard or other tools). They are essentially taste testing to decide if they’ll consume (some of) the full meal… Which is one of the reasons...
November 13, 2023
HubSpot versus Salesforce
13November
In this post: HubSpot partners making bold claims about HubSpot versus Salesforce Business sophistication (not size) is the key Salesforce clarity HubSpot’s direction A reasonable response Footnotes (including HubSpot gaps) Bold claims I’ve been a little puzzled by some of the posts I’ve seen on LinkedIn, over the last year or so, by HubSpot Partners making comparisons between...
November 12, 2023
Misleading statistics
12November
Just received a newsletter from someone I follow (and admire). The subject line was: Improving my sales conversion by 39.7% Like the sucker I am, I dived in, keen for the learnings… Here’s what the results were based on: 301 page views, across two variations (yes, that’s just 150 page views on each) One had 6 conversions The other had 8 conversions That’s it! This is such...
October 30, 2023
Any 13 year old could do that
30October
Saw a post on Threads lamenting how non-marketers often underestimate just how hard marketing is – in the post the activity in focus was social media management. Here’s the post: Every so often, one of my posts about the struggles social media managers face will make its way outside of marketing circles and I’ll get replies like “How is posting on social media a real job...
October 21, 2023
Strategy for Show
21October
Seeing a number of small to mid-size companies rolling out ‘initiatives’ purely for show. Usually driven by people within the company feeling the need to be seen ‘doing something new’… Digital transformation projects are a good way to disguise this. As are branding projects. Why? Because the easiest way to be seen to be doing something is for it to be easy to point to eg new website, new...
October 21, 2023
Paying for Subscriptions
There’s always outrage over Elon’s latest ‘idea’ for Twitter/X, and his recent $1 charge for users to post is no exception. Not that I think it’s a particularly good idea, but I’m surprised at how much pushback paying for something gets, usually along the lines of: “I will never pay a subscription just to use a social platform – it’s outrageous they...
October 13, 2023
Scammers impersonating Cole Haan
13October
Scammers continue to improve their processes. The desired outcome is usually the same: get you to download malware But the sophistication is growing. Previously, agency owners would get sent cold emails inviting you to tender for some agency work (eg paid advertising for a big brand). The cold email would include a link to a ‘Presentation Deck’ explaining the brief and the...
September 23, 2023
People I read and follow
23September
So much content to choose from… here’s a few I read everything from:
Newsletters I read (and pay for):
Stratechery (paying customer since July 2014)
Benedict Evans (paying customer for years)
Blogs I read:
Daring Fireball (John Gruber)
David C Baker
No Mercy No Malice (Scott Galloway)
People I follow:
Dare Obasanjo
Benedict Evans
Alex Hormozi