“Thank you MailChimp, we’ll take your wonderful freemium model with email – that has worked so well for you for the last decade and you recently decided to discontinue – and slot it nicely into our CRM.” That, I imagine is what went through a number of people’s minds when HubSpot announced their (also wonderful) freemium email model now available* in HubSpot...
HubSpot runs a bunch of events around the country each year (I’m specifically thinking of Australia, but it’s likely true in most countries). If you’re in Sydney, you may be interested in their next event. It’s on Tuesday 06 August, and you can get a 50% discount on tickets using this link. Would I recommend attending? I’ve thought about this a bit, and...
Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right?
In episode 73 of HubShots I highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration – sweet!
We released a very simple Facebook chat bot for the HubShots podcast.
You can chat with HubShots Bot here.
The bot is built in Chatfuel, and thanks to Matt Barby for his post here giving an introduction.
Episode 71 of HubShots is up – in it we chat about content repurposing, and in particular:
three HubSpot tips for identifying content on  your site that is working well
an overview of different formats to repurpose to
two key ideas for syndicating repurposed content on
Plus I have a rant about popups.
The HubSpot Owner field on a contact is quite important – with it in place you can trigger workflows, set notifications and include personalised signatures in emails, amongst other things. But what if your database has a ton of contacts without the Owner set. Here’s a few quick ways to get them updated. From the Marketing side, make a smart list of all the contacts who don’t...
A useful read for marketing managers structuring their teams. Kipp Bodnar, CMO of HubSpot, notes how he’s re-structuring their teams based on changing needs: The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current...
I’ve been harsh on the HubSpot add-ons in the past. But the Ads add-on is *finally* worth investing in. It now supports Facebook Lead Ads, as well as Instagram. Which means that Google AdWords, Facebook Ads and LinkedIn Advertising are now all pulled in and part of the reporting. And the kicker – ROI is now (optionally) calculated based on Deal values. ie this is real ROI being...
It’s been a little while since I mentioned HubShots, the podcast I co-host with Ian Jacob. Here’s a few recent items of interest you may have missed: in episode 32 we discussed chatbots in episode 31 we discussed the morality of ghostwriting in episode 30 we discussed going old school with Facebook page like campaigns in episode 29 we discussed inbound sales certification I’d...
Lately I’ve been working on a new project with my friend Ian Jacob. Together we co-host a new HubSpot focussed podcast called HubShots. There’s 6 episodes available so far (and two more recorded and currently being edited). If you’re interested in inbound marketing, content marketing and HubSpot, then I think you’ll really like the podcast. We’re aiming for 30...