In episode 175, Ian and I chat about keeping your contact database clean.
Includes the new HubSpot feature for finding all hard bounced contacts, plus chatting through using Neverbounce to cleanse your contacts.
Sometimes I worry about posts like this from HubSpot. The opening sentence references Gartner predicting that by 2020 customers will manage 85% of their enterprise relationships without interacting with a human… Interesting stat. Turns out it is from a brochure for a Gartner event in 2011: Which is not to say it isn’t true and accurate… perhaps it still is. But I’d love to...
A wonderful Sydney HUG on Wednesday, where we chatted about podcasting and other marketing goodness.
Slides from the night are available here.
Comments and feedback are welcomed on our LinkedIn Group page.
HubShots episode 172 is now available – originally posted here. This episode we chat through sales workflows, keeping contact lists clean, challenges with personas, plus advertising on billboards. Listen to the episode here: HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems...
In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people. Here’s a few different ways people think of attribution: the HubSpot timelinethe HubSpot Sources Reportthe HubSpot Attribution reportthe Google Analytics channels report These are all correct in their own context. For some enterprises though...
In episode 166 of HubShots – the HubSpot focussed podcast for marketing managers – Ian and I chat about HubSpot’s announcement about adding even more features to their free version. This time it’s email sending capabilities. For free.
Yes, great news right? In the show we think through how this compares to MailChimp’s revamped approach.
Seth encourages you to start a podcast. Now is the time. Of his reasons, the third is the compelling one for me: A podcast helps you think more clearly. When you know you need to talk about something you care about, you’ll work to make your thinking more accessible and cogent–and because it’s spoken, not written, you may very well get past that block we were taught in third grade. When Ian...
We all know HubSpot is a content machine – so impressive on so many levels.
Here’s an example of how they’re completely dominating the ‘ultimate guide’ space:
They are #crushingit (that one’s for you Daniel).
Interesting to see that HubSpot is removing location tracking in its Activity feed. Here’s their reasoning: “While email tracking can prevent over-emailing and help you time your follow-up in a relevant way, the location data attached to that tracking did not add enough value to either the user or the end-customer-experience.” Although their post mentions ‘not enough...
Episode 165 of HubShots, the Unofficial Down Under HubSpot Podcast :-), is out. Ian and I chat about the pros and cons of the new drag and drop email editor. The summary is: it’s very simple and enjoyable to usebut with simplicity comes limitationincluding not being able to add CTAs (but we go through a workaround to enable this)and not being able to change things like line height Overall...