Two thoughts [1] SME definition In Australia, the definition of an SME (or small-medium enterprise) is: 1-200 employees. SMEs: make up 98% of all business produce 33% of total GDP employ 4.7M people are 90% of all goods exporters are 60% of all services exporters The ABS further highlights: approx 200,000 businesses with revenue > $2M close to 100,000 of those have revenue > $5M [2] HubSpot...
I used the YouTube Digest extension (thanks to Allen for the recommendation) to summarise the latest episode of HubShots on YouTube, and here’s what it prepared (I was impressed): Customer Perspective 00:00 Customers may not be aware of or interested in company events like inbound conferences. Focus on providing value to customers and helping them provide value to their own customers...
Episode 304 of HubShots is out – in this monster episode (over an hour long) Ian and I chat through: HubSpot’s recent product announcements and what we can learn from them Is HubSpot a CRM or a Customer Platform? Campaign Assistant, now with added AI Prospecting tool benefits The Workflow cleanup feature is pretty handy Using WordPress and HubSpot CMS together HubSpot Guide Creator What...
This is one of those dumb ‘tips’ that is actually something you should consider – to get around HubSpot’s hard bounce rate rules. My thanks to Adam at FGM for highlighting this one to me. HubSpot’s marketing emails have limits around bounce rates and spam rates – and if you exceed those limits you’ll potentially see your account suspended. I know, crazy. But here’s the thing –...
An interesting nugget to consider from INBOUND is the messaging HubSpot is testing in market.
HubSpot is a CRM Platform… (from their home page):
HubSpot is a Customer Platform… (from their internal page):
There’s some confusion here to be sure, but it’s also fascinating to see how quickly they roll out and test new messaging.
It’s easy to think that what you do in your own business is typical for other businesses. For example, we’ve incorporated AI tools into all our company processes – planning, ideation, content creation, imagery, video, emails, summarising, etc. We consider it normal – similar to how we use spell check or grammar checker tools. But that’s not the case for most businesses. To pick a...
Hint: It’s probably not product announcements from INBOUND. For listeners to our podcast, and HubSpot partners like us, HubSpot’s annual INBOUND conference is a highlight of the year. But for the majority of HubSpot customers that we work with, most didn’t even know it was on. To them HubSpot is just one app amongst many – a single pond in a raging river of applications – that their...
Imagine this (Scenario 1) You’re a sales rep. You log into HubSpot and go to the Contacts view: You click a button in the top right labelled ‘Import New Leads’ You are taken to a screen where you set a number of criteria, including job titles, seniority, location, company size, annual revenue, industry, etc You are shown a list of contacts to select from. Additional criteria is...
Handy little tool that HubSpot is providing (or at least testing): Guide Creator
Limited to 10 guides per portal at the moment, which seems crazy, but probably indicative that they’re just testing the idea initially.
One of the things I really like about using HubSpot CMS Hub is you can easily build a full site on the temporary HubSpot domain before going live. And then when going live you simply add the domain into HubSpot and point the DNS, and HubSpot takes care of the rest. HubSpot automatically updates all the page URLs to use the live domain, including things like updating links in menus and CTAs, form...