I think we all understand content slop by now – the low value content pumped out by AI (usually at scale). Annoying, yes – but mostly harmless. One of the lacklustre side effects of AI advances. However, there’s another type of AI related slop coming – what I’ll refer to as ‘process slop’. It’s the side effect of people taking the ‘advice’ of AI when it comes to setting up their...
Ian and I recorded HubShots Episode 311 a few weeks back. You can watch it here on YouTube. And full show notes are available here. Here’s what we covered: 00:00 Introduction 00:20 Deep Thought of the Week? 01:10 Should you Build your Website on HubSpot? 05:48 Subscribe to our HubShots Daily Tip 06:22 Canva integration with HubSpot 08:49 HubSpot SNIPPETS Helper 09:26 View Activity Summaries...
I’ve been sharing a quick, daily HubSpot tip/reminder on my social channels over the past months.
Yes, a new tip each day.
Now I’ve add the option to get it in your inbox – a new HubSpot related tip in your inbox every day.
You can sign up to receive it here (you can easily unsubscribe any time).
(And you can always see today’s tip here.)
I’ve been thinking through the reasons to recommend upgrading from HubSpot Pro to Enterprise (when chatting with clients) and the broader implications of HubSpot’s pricing strategy. It’s such a complex area – I’d love to be a fly on the wall when the HubSpot product teams decide which features belong in Pro versus Enterprise and how they adjust these over time...
A reminder about getting Slack reminders in HubSpot.I quite like how granular you can make the out-of-the-box ‘Other App’ notifications (eg Slack) in HubSpot.eg to get Task Reminders:
And then you’ll get notifications in you HubSpot channel in Slack:
You can also get further control by using Workflows. Lots of flexibility here (simple example via a Company workflow):
Consider the following annualised generative AI revenue comparison: Accenture (a consulting company, advising on AI): $3.7B OpenAI (an AI provider): $3.4B (And further, OpenAI is selling more AI services than Microsoft.) People are spending more on AI advice than they are on the actual AI. (Sure, there’s lots of other AI companies besides OpenAI. There’s also lots of other consulting companies.)...
Ian and I recorded HubShots episode 307 last month. It was a monster episode (close to 2 hours) where we walked through everything in HubSpot’s Content Hub launch, with a focus on building beautiful sales and marketing websites. We also produced a beautiful PDF guide with all the content (10,000 words, 75 screenshots). It’s a free download (no signup required) – get your copy...
We’ve released an update to our HubShots Framework. We’ve regrouped a few sections (there’s now a dedicated section for Operations Hub and integrations), plus started adding in links to a new knowledge base (early days) of articles. Plus a new format – we’ve now made the full Google doc available on the download page. You can access the HubShots Framework from here. A quick reminder: yes...
How to build a list of contacts using a free email address in HubSpot A quick reminder on how to do this – since it has come up in a few client calls recently. Here’s the video walkthrough, and here’s the HubSpot KB article I reference. And here’s the online replace tool I used. Of course, in an ideal world HubSpot would have a default property on contacts that had this...
Using Formula Fields in HubSpot Custom Reports to group contacts into buckets based on how many Marketing emails they’ve opened. This is an example of using Formula Fields (currently a Public Beta) in Custom Reports Here’s the video walkthrough: There’s other ways to do this (eg using calculated properties, or Operations Hub Enterprise functions) – this example...