I’m reminded of this quote from Chip and Dan Heath
Resistance is created through a lack of clarity
This is a good tonic to my musing last month.
November 5, 2023
Resistance and Clarity
05November
November 5, 2023
Looking back on the golden days
Remember a few years ago when ranking on Google was easy, buying clicks on Google Ads was cheap, Facebook ads were a bargain, and getting followers on social was just a matter of using the right hashtag? It’s easy to look back on those times and think about what we should have done at the time. What we should have taken advantage of. What we could have achieved. Before it all became so hard...
November 4, 2023
Detection Dogs
04November
Who knew?
The Australian Federal Police (AFP) have specially trained dogs that can sniff out electronic devices, mobile phones, SIM cards and USB sticks.
As well as drugs, currency, explosives and firearms (which you probably already knew).
Only found out about this after reading the latest news about the mushroom murders.
(via a daily email from The Sizzle)
November 4, 2023
Little signs
Most of the big costs have been cut out of businesses by now: Job cuts Budget cuts Perk cuts (no more free lunches, massages, group activities) Now we’re into the home stretch of little cuts (paper cuts if you will). Next time you visit a company’s office look for: Broken chairs Frayed cords and power adaptors Fruit (and good quality food) replaced with junk food and sugar (cheap)...
November 2, 2023
HubSpot and Clearbit
02November
HubSpot announced they are acquiring Clearbit.
Makes perfect sense.
And fits in beautifully as part of the CRM puzzle I wrote about here. Ian and I also chatted about it here on our YouTube show.
Really looking forward to this being so seamless.
Here’s the part of the show where Ian and I chat about it (53:55 mark):
November 1, 2023
Queensland launches digital drivers license app
01November
Great that Queensland Government has launched an app for driver’s licenses. Nice of them to say this “We worked with our counterparts in other Australian states that have digital licences, to ensure we learnt from the way they developed and released their apps. But odd to also say this: “Queensland’s Digital Licence app will set the standard for mobile driver licence apps...
October 30, 2023
Fighting over scraps
30October
Two thoughts [1] SME definition In Australia, the definition of an SME (or small-medium enterprise) is: 1-200 employees. SMEs: make up 98% of all business produce 33% of total GDP employ 4.7M people are 90% of all goods exporters are 60% of all services exporters The ABS further highlights: approx 200,000 businesses with revenue > $2M close to 100,000 of those have revenue > $5M [2] HubSpot...
October 30, 2023
Crazy valuations part 734
Always tricky to understand valuations… we’re in a high interest rate period and yet AI startups are (selectively) breaking through and still getting crazy valuations. Recently Perplexity got a half billion valuation, even though current ARR is just $3M (note: revenue, not profit). That’s 150x It’s easy to ridicule, but then I’m reminded of DHH’s...
October 30, 2023
Any 13 year old could do that
Saw a post on Threads lamenting how non-marketers often underestimate just how hard marketing is – in the post the activity in focus was social media management. Here’s the post: Every so often, one of my posts about the struggles social media managers face will make its way outside of marketing circles and I’ll get replies like “How is posting on social media a real job...
October 22, 2023
HubShots Episode 304 Summary
22October
I used the YouTube Digest extension (thanks to Allen for the recommendation) to summarise the latest episode of HubShots on YouTube, and here’s what it prepared (I was impressed): Customer Perspective 00:00 Customers may not be aware of or interested in company events like inbound conferences. Focus on providing value to customers and helping them provide value to their own customers...