Well played Dan, well played. “Instant New York Times Bestseller” pretty much sums it up. The book promotion tour for Disrupted is on and thus the pieces have been coming thick and fast over the past two weeks. Dharmesh has a calm response that I found impressive (disclaimer: Dharmesh is a personal hero of mine). Ian and I mentioned our thoughts on episode 29 of HubShots (towards the...
Need to stop saying Thinking Outside The Box
I’m guilty of too many of these. ‘No-brainer’ is a particular weakness. Thinking outside the box is a recent example. My apologies in advance.
Courtesy of: Citrix Interactions Blog
14 Job Interview Questions That Might Just Make You Sound Like You Are Trying Too Hard
Not sure if it is a cultural thing and questions like this are more applicable in US to here in AU, but if I was interviewing someone and they started peddling out questions like:
‘What behaviors does the member who struggles most on the team exhibit? Please give me an example.’
…I think I’d be more worried than impressed.
But question 8, that one’s much more like it.
Search Results Ranking Based on Satisfaction?
An interesting find by Bill Slawski of a newly published Google patent: A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using...
Link thinking
A common assumption made in the SEO world is that links are a key ranking factor (and they are). But Jon Cooper thinks through the assumption, with some useful thought-bytes from industry luminaries. (And BTW good to be reading a blog post from Jon again – it’s been a while.) From his conclusion: Tomorrow is not a guarantee. As we’ve seen, Google can move very quickly. With that...
When a Team Member Dies
The technology world lost a wonderful writer and highly respected thought leader recently – Kerry Butters. Kerry Butters passed away on 23 February 2016 after a short battle with cancer. I had the pleasure of working with Kerry since early 2013 – she was a pivotal member of the XEN team and a wonderful guide to me personally. I’ve written a post over on the XEN blog covering her...
HubShots – Aussie HubSpot Podcast
Lately I’ve been working on a new project with my friend Ian Jacob. Together we co-host a new HubSpot focussed podcast called HubShots. There’s 6 episodes available so far (and two more recorded and currently being edited). If you’re interested in inbound marketing, content marketing and HubSpot, then I think you’ll really like the podcast. We’re aiming for 30...
Telstra Pricing
I’ve been in the US for the last two weeks. Before I left I purchased a Telstra 14 Day Travel Pass. It worked out well, because it ran out when I was at the airport about to head home. Here’s the text message I got (the second message is the item of interest): Basically, since I was a Travel Pass customer I was going to now pay 3c per MB. At this price I’m assuming Telstra still...
Sitting in Judgement
Imagine you are a passenger in a plane that is starting its takeoff approach. You are accelerating down the runway when the left engine catches on fire. The pilot heroically brings the plane to a rapid halt and commences the emergency evacuation procedures. There is heat, and fire, and smoke. People are panicking. You are in the plane, perhaps in a middle row, with an exit 10 rows ahead, and 10...
HubSpot is the Starbucks of Marketing
I had a realisation last night about HubSpot, my agency, and my mindset. I’m in Boston at the moment, attending Inbound 2015. The conference kicked off yesterday, and I spent most of it in agency training courses (my company is a HubSpot partner agency). We’ve been a HubSpot partner for approximately 2 years now, and although we love HubSpot, most of our clients are still non-HubSpot...