I give blood every 12 weeks at my local Red Cross blood donation centre. According to Red Cross a blood donation could save up to 3 lives. Which makes me feel good about myself. Which is why I do it. And why you should consider doing it too. To feel good about your self. If that sounds selfish it’s because it is. Last year I was looking for ways to feel good about myself, that actually did...
Facebook News Curation Algorithm Training
In this Gizmodo piece on Facebook’s trending news curation project we find out that:
Facebook hired a bunch of contractors (likely out-of-work journalists)
to do basic curation of trending news items
worked them really hard
replaced most of them with an algorithm
TL;DR Technology progress happened. As usual. No one is surprised.
See also John Gruber’s take.
Facebook marketing tips
Thanks to Elissa Hudson and HubSpot for the latest post on the XEN blog. An excellent overview for any marketing managers thinking through their Facebook strategy.
Twitter’s Ad problem
From a re/code article last week: But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat. and then: …sales on Twitter’s own properties — see how it’s dropping faster than the rest of Twitter’s revenue, which includes its third-party ad network? That’s brand advertisers pulling away from Twitter faster than direct...
Ghostwriting thought leadership
A good piece by Lauren Ingram (at least I assume she wrote it :) on whether we need to start getting more transparent about the ghost writing that goes on in corporate content strategy. As you probably know much of the ‘thought leadership’ content produced by CEO and higher management in big enterprise is ghost written, often without any input or even signoff from them before it is...
It’s not just Australia that has fucked internet
Here’s an all too common example of political incompetence and bungling when it comes to technology and infrastructure planning. And I thought it was just the NBN that had issues – at least we’ve got something rolling (albeit limping) out… Of course The Backburner nails it in a piece that you’d be forgiven for thinking was all too real: The Turnbull Government has...
Louder Minds
My wife Michele has started a new website – a site for introverts. It’s interesting, inspiring and pretty, pretty funny at times.
It’s called Louder Minds – and the Facebook page is pretty good too. Or Instagram if that’s your thing.
Here’s a taste or two:
Tonight’s the night
This is sooooo Michele and me…
Below is the start of the comic, make sure you click through to see the full comic and final panel – it pretty much nails it.
Make sure you click through to see the final panel.
(btw Why did I not include the entire comic here? Because the artists asked nicely here – and I want to support them)
A good overview of how to use Medium
If you’ve been wondering where to start with Medium, HubSpot has you covered with this guide.
Local SEO Myths
A useful list from Joy Hawkins on some common local seo misconceptions. #4 is still the main misconception: that posting on Google+ will improve your rankings. This is no longer the case. I say ‘no longer’ because it is true that in the early days of G+ there was a benefit to updating your G+ profile. And that continued for a certain extent with G+ Authorship. But those days are long...