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Snapchat Surgery

When I initially read about a surgeon using Snapchat Spectacles to livestream a surgery I was ready to take the piss. But it actually turns out to be fascinating. And useful – all his students could watch it on their phones.
Here’s the another he’s done – with context – which he posted on YouTube:

Where do birds go when they die?

I’ve often wondered why I don’t often see dead birds – and especially now that we’ve moved and our apartments is surrounded by lovely birds all the time. Turns out the answer is sad, and beautiful, thanks to Marie Hulett’s post from 2014. In summary, from Marie’s post: Generally, animals sense when they are not doing well, and seek out well-concealed, off-the...

100 blocks a day

I like Tim Urban’s way of thinking about your day. You have 100 blocks of 10 minutes each.
What will you do with your blocks?
via Wait, But Why.
btw here’s Tim speaking at Inbound 2016:

In Touch With My Feelings-Response-Delay

One thing I admire about Americans is how in touch they seem to be with their feelings. It seems that you can go up to a random stranger in the street, ask them about how they feel about something, and they take less than a second to respond with an articulate summary of their considered feelings on the matter. Me, I’m at the opposite end of the spectrum. It usually takes me a few days to...

How scientists use Slack

Not using Slack yet? If not, why not. Here’s how a science lab uses Slack to replace email and increase collaboration. When geneticist Daniel MacArthur checks into his lab, the first thing he does is fire up Slack, a workplace messaging app. In the system, he zips through the hundreds of messages and files left in different channels by the lab’s 23 scientists — some reporting on...

Rescue goat in cute outfits

What else do you need, when you have a post like this about a rescue goat that has anxiety and only calms down when she wears her cute little duck suit. And she’s called Polly. There’s more cute pictures on The Dodo here. And there’s this: Cute video by @thedodo 😘 A video posted by Goats of Anarchy (@goatsofanarchy) on Dec 14, 2016 at 12:33pm PST See also: Goats of...

Willpower revisited

Fascinating article from Nir Eyal on new findings related to willpower. Over the past decades the theory of ego-depletion had gained traction: Psychological researchers have a name for this phenomenon: it’s called “ego depletion.” The theory is that willpower is connected to a limited reserve of mental energy, and once you run out of that energy, you’re more likely to lose self-control...

Facebook ad reporting is likely bogus, but does that mean we shouldn’t use them?

In a word: no. It’s hard to dispute the findings that Facebook’s measurement and reporting of ad stats (especially video impressions) is anything other than inflated. But that just means you need to focus more closely on ‘real’ goals. The days of reporting just on impressions are hopefully rare for you these days. Instead aim to think in conversions and (ideally) revenue...

Brian Halligan on Marketing in 2017

A good read from Brian as he looks towards the opportunities in 2017 and marks it as the second act of inbound marketing. Worth reading in full, but summarised as: 1. Invest in video. Diversify your content playbook to include social + video in addition to text + search. 2. Live in social. We’re not B2B or B2C marketers — we’re business to human marketers. Humans live in Snapchat...

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