I’ve been harsh on the HubSpot add-ons in the past. But the Ads add-on is *finally* worth investing in. It now supports Facebook Lead Ads, as well as Instagram. Which means that Google AdWords, Facebook Ads and LinkedIn Advertising are now all pulled in and part of the reporting. And the kicker – ROI is now (optionally) calculated based on Deal values. ie this is real ROI being...
Problem: How to avoid the Facebook timesuck Solution: Get other people to do it for you The Bloomberg article on Mark Zuckerberg having others manage his FB communications shouldn’t really be surprising: Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete...
For all the good that self-driving cars will bring, there’s always a way to look on the bad side: As technology takes the wheel, road deaths due to driver error will begin to diminish. It’s a transformative advancement, but one that comes with consequences in an unexpected place: organ donation. Here’s why: It’s morbid, but the truth is that due to limitations on who can...
I wish there was an extension or app tweak that would replace emojis with words. Yes, actual words.
Emojis used to be a way to enhance a tweet or message, or add some humour to it. Perhaps even spice it up 🍆.
Now though it seems people often use them to replace writing. The result is that most tweets with emojis now take twice as long to read, due to having to decipher them first.
Interesting attack on JIRA (and any ticket based project planning approach for that matter) from Jon Evans writing at TechCrunch. He’s all for managing bugs and support tickets with JIRA, but against the idea of breaking projects into a series of tickets: …But an increasing number seem to be using it to define requirements; just deconstruct the project into a flock of JIRA tickets...
Kinda strange how some companies start promoting a new product, get you excited and then after you signup they tell you you’re on the waitlist. Worse, they then hit you with an email followup sequence that typically: congratulates you for being on the waitlist promises to advance you on the waitlist if you tweet about them tells you about the founders and what their hopes are for the...
Just going to put this link from Legal Vision here for future reference. I come up against this all the time with customers – they collect business cards at tradeshows and events and immediately add the contacts to their email newsletter list. It can be a bit of an awkward discussion, but it should be clear: The question is whether a person providing their business card is consent to...
For private messages (like really private) I use Telegram.
But I’m thinking of switching to Signal. Here’s why.
BTW here’s their privacy FAQ.
Fascinating interview with Andrew Ng, Baidu’s chief AI scientist (via The Ringer). About Andrew: A former AI researcher at Stanford, Ng is best known for spearheading the Google Brain initiative, an ambitious artificial-intelligence project that helped advance Silicon Valley’s understanding of deep-learning techniques. Instead of being programmed to respond to specific actions, a deep...
I predict there’s going to be lots of prediction posts… Seriously though, amongst the click bait guff there’s a few good ones. Here’s one from Rand for instance. #8 is on the money in my opinion: #8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning The implications are clear: User...