Episode 71 of HubShots is up – in it we chat about content repurposing, and in particular:
three HubSpot tips for identifying content on  your site that is working well
an overview of different formats to repurpose to
two key ideas for syndicating repurposed content on
Plus I have a rant about popups.
A big thank you to Samantha Alford for having Ian and me on her wonderful podcast – The Daily Hub. She interviews us on how we got into marketing, what our key pieces of advice for marketing managers are, and some general thoughts on where the industry is going. Listen to it here. Make sure you sign up – you’ll get access to some bonus bits not included in the final interview...
The HubSpot Owner field on a contact is quite important – with it in place you can trigger workflows, set notifications and include personalised signatures in emails, amongst other things. But what if your database has a ton of contacts without the Owner set. Here’s a few quick ways to get them updated. From the Marketing side, make a smart list of all the contacts who don’t...
Thanks to Justin Theng for this idea – it’s fun to play with HubSpot’s GrowthBot.
Here he/she is being all coy:
UPDATE: you can play along on Instagram too:
#growthbotwisdom
A photo posted by Hubshots (@hubshotspodcast) on Feb 9, 2017 at 9:09pm PST
This is a biggy, because I know a lot of companies have been asking for this. HubSpot CRM now supports parent-child company relationships. The full announcement is here. Note: a parent can have many children, but a child can only be attached to one parent ie there’s no many-to-many relationships allowed. Also, there’s no data rollup – ie deals against a child company won’t...
“Oh, we’re B2B,†someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.†Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no...
Interesting to read all the analysis of Apple’s latest results eg things like this. There’s all kinds of opinions about whether it’s a good result or not, and what the future holds. But ever so occasionally something with real relevance pops up. Like this, from Jeff Johnson: Apple stated that Q1 FY2017 was an all-time record for quarterly revenue. The media dutifully and mostly...
Ian and I discuss HubSpot Sales Templates, including their pre-prepared library of templates, some of which I don’t like, others I do.
And listen out for the quote of the week – it’s a head scratcher.
Listen to it here.
TechCrunch notes from Snap’s filing that Snap are committing to spend $2B with Google over the next 5 years on Cloud Infrastructure. $400M per year isn’t big compared to Google’s other revenues (from ads), but it shows the growth coming. Similar to how Apple’s watch business is tiny compared to the iPhone sales, but is huge compare to other global companies eg Rolex (Apple...
Good news. I think. Via TechCrunch:
Medium CEO Ev Williams announced today at Upfront Summit that his company will launch a consumer subscription product, with the first version coming this quarter.
Ev called the product “an upgrade to your Medium experienceâ€
I can pretty much guarantee I’ll be subscribing.
I love Medium and spend time in there every single day.