I really like this form on the Merkle Digital Marketing Report landing page: Which when selected in the form appears like this: This is a better user experience for everyone – the people downloading the report and for Merkle. I’m only interested in the report, so it saves them, and me, time. There’s no use them trying to follow me up if I’m not interested. Instead all...
Brave Marketing
Interesting analysis via Effie Worldwide on a study of 6000 marketing campaigns: Finally, we graded every winning submission from the past 50 years on bravery. Very conservative campaigns were given a score of 1, while very risky campaigns that put everything on the line were given a 5. The results were fascinating: It turns out that brands and agencies are better off being conservative than a...
Chrome 76 blocks Flash by default
Well this was a surprise to me.
Google today launched Chrome 76 for Windows, Mac, Linux, Android, and iOS. The release includes Adobe Flash blocked by default, Incognito mode detection disabled, multiple PWA improvements, and more developer features.
I had no idea people were still using Flash.
Learning SEO
Here’s an article about the best articles about learning SEO.
A link for you Kevin. You’re welcome.
Marketing skills for the future
From a guest author on Marketing Mag: A successful marketer of the future understands the importance of data and insights in the context of consumer demands, but also recognises the limits of the team and embraces the technology available to them to solve these challenges with speed and efficiency.Marketing Mag Putting aside that the author works for an AI Martech tool, their following assertion...
YouTube channel research
Incredibly thorough investigation and research into YouTube channel creation and viewership by Pew Research Centre. Pew Research Center used its own custom mapping technique to assemble a list of popular YouTube channels (those with at least 250,000 subscribers) that existed as of late 2018, then conducted a large-scale analysis of the videos those channels produced in the first week of 2019...
Mad Magazine
A wonderful ‘tribute’ to Mad Magazine in The New Yorker. Mad magazine is sadly coming to an end. After 67 years (it started in 1952). The June, 1954, cover was styled like a literary journal, so that readers “ashamed to read this comic-book in subways and like that†could make “people think you are reading high-class intellectual stuff instead of miserable junk.â€The New Yorker...
What price privacy?
From Bloomberg: Millions of young people are turning their personal Instagram accounts into “business†profiles to learn more about how their posts are performing. The trend has an unintended privacy consequence. And further: “I’ll talk to parents and say, ‘Did you know that if your 13-year-old turns their Instagram account into a business account, more than 1 billion people have access...
Siri Privacy
From The Guardian: Apple contractors regularly hear confidential medical information, drug deals, and recordings of couples having sex, as part of their job providing quality control, or “gradingâ€, the company’s Siri voice assistant, the Guardian has learned. I shouldn’t be surprised, but I really did think (somewhat naively I guess) that Apple had better privacy controls. Perhaps...
Twitter wins
Twitter can be a dumpster fire at times (and not just due to the rush to judgement temptations). So it’s refreshing to see a thread like this one from James Clear: What is one article you’ve read that is so good it’s worth reading again?James Clear I started going through some of the articles mentioned in replies. They are all (so far) high quality, helpful, illuminating...