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SEO Myths

A good post from Databox outlining a ton of SEO myths.

The only one I’d quibble with is #40 – about hosting a blog on a subdomain (or even another domain). In the article they state that hosting a blog on a subdomain is a bad idea.

I’d simply counter this by saying that it hasn’t hurt HubSpot’s blog.

btw we covered this in depth in episode 157 of HubShots.

Seth on social

This post by Seth is spot on. Social networks have amplified this desire, at the same time they simplified the execution. Now you can waste time and dignity instead of money. Who can you tear down? How much time can you waste? What’s it worth to you to have more followers than the others?It’s a lousy game, because if you lose, you lose, and if you win, you also lose.The only way to do well is...

WeWork IPO lols

It’s hard to get your head around the We Company train wreck that is heading this way.

Elizabeth Lopatto’s post on The Verge is a masterpiece in shining the light on impending chaos. Kinsey Grant at Morning Brew is a little more restrained, but equally dubious.

Who on earth will be buying shares?

Google and SEO and Examine.com

Interesting to read through the speculation on this thread, related to the negative organic impact that examine.com has recently experienced. The post from Kamal (co-founder of Examine) is useful reading. These things happen. I’m somewhat heartened that Danny has replied here, but not overly hopeful. This situation is unfortunately a reality in the organic search space. It happens all the...

Conspiracy theories

No matter what side you are on (if any) over the Jeffrey Epstein suicide, chances are you didn’t need much convincing – as noted by the New York Times.

An opinion, based on nothing but a headline, is all you need these days. As I lamented recently.

Reusable shopping bags

An observation. When the whole ‘ban the bag’ campaign came into effect in NSW last July I didn’t really give it much thought. A minor nuisance if anything – since we re-used the plastic bags from supermarkets as garbage bags and would no longer have that easy option – but overall not something I really cared about. I was probably cynical if anything – it seemed...

Social engagement

How many highly effective leaders do you know that manage their own social profiles? Working with marketing managers, we are increasingly seeing the marketing department managing the personal social profiles (eg LinkedIn) of their company leaders (eg CEO). And often, someone junior in the marketing team. They post on their behalf, engage, and even answer DMs on their behalf. And yes...

Clients typically…

A very useful post from Karl about using ‘clients typically…’ in conversations with clients.

Whilst written for agencies, the post is actually useful for all services companies.

HubSpot versus MailChimp

In episode 166 of HubShots – the HubSpot focussed podcast for marketing managers – Ian and I chat about HubSpot’s announcement about adding even more features to their free version. This time it’s email sending capabilities. For free.

Yes, great news right? In the show we think through how this compares to MailChimp’s revamped approach.

Facebook Ad Manager Therapy

If you are frustrated with Facebook’s Ad Manager constantly changing and often crashing, you are far from alone. Ads Manager is crashing with regularity, according to interviews with numerous advertisers. The outages, which can last for hours at a time and make it impossible to start a new ad campaign or manage an existing one, seem to happen every month, they say. Yep, it’s a pretty...

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