Thanks to Kevin for bringing this to my attention: Nike never features their products on their Instagram.
Instead, they show people. Who use their products.
It’s a subtle difference. But once you see it, you can never not see it.
I missed this last December – Mike shares his experiences and insights around imposter syndrome. You might assume successful people never feel like frauds. In fact, the opposite is much more likely to be true.The most successful people I know don’t question themselves – but they do question their knowledge. They see asking for advice as a way of testing their...
Fascinating video from Martin Casado on the new way B2B SaaS companies are growing.
In this keynote talk from 4YFN 2019 in Barcelona, a16z General Partner Martin Casado explains the new enterprise go-to-market combination of bottoms up growth and traditional sales that is changing both the enterprise business model and the technology it sells.
via a16z blog
I enjoy reading what investors have to say about world economics, finance and trends. Ray is a favourite. His latest article on LI is perhaps not as compelling as previous ones, but interesting in its own right. However, that’s not why I’m linking to it. Instead, I find the comments from people even more interesting. So many people, so quick to belittle and dismiss. Nothing new of...
Excellent (final) article from Ian written for developers who want to include SEO in their planning, considerations and development.
A few notes:
The subfolder versus subdomain topic comes up again (and his advise is slightly different to what I’d say)Put videos on their own pages (I definitely agree with this one)
Recommended.
Fascinating experiment going on by Dan (here’s the background) after his recent Google penalty.
Here’s his ongoing update on what’s happening.
Not sure if this is real or doctored, but it’s pretty funny – and also spot on in terms of the ‘experience’ that Google (especially on mobile) is heading to. via Valentin Pletzer. It reminds me of when The Onion was taking the piss out of men’s razor blades – Google seems to be doing the same thing with their ad coverage: fuck everything we’re going to 5...
A good insight into how much your web and app activity is tracked by advertising and third party tools. Most marketing people will be aware of this, but if outside the industry you may be shocked. New sites were the worst: Among all the sites I visited, news sites, including The New York Times and The Washington Post, had the most tracking resources. This is partly because the sites serve more...
A good post from Scott Brinker, inspired by Tim Fishburne on what the expectations of a CMO are these days. From Scott’s post: The real challenge is that everything Tom listed in his strip is, indeed, what we now consider the responsibility — officially or unofficially — of marketing leadership:– Grow the business– Make customers happy– Deliver...
In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people. Here’s a few different ways people think of attribution: the HubSpot timelinethe HubSpot Sources Reportthe HubSpot Attribution reportthe Google Analytics channels report These are all correct in their own context. For some enterprises though...