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Group Chat Trends

Interesting insights from Andreessen Horowitz around the rise of Group Chats as a path to transactions. The article predominantly covers WeChat trends in China, but is applicable to many messenger apps including WhatsApp and FB Messenger, albeit with some privacy differences. In a nutshell, the Group Chat approach involves dedicated ‘concierge’ admins who help members with questions...

Define Viral: ZAO

If you ever need a definition of the word viral, in a marketing and adoption sense, here it is in a word: Zao

What an amazing app – the easy way to self deepfake face swap into movies and shows.

Such a cool idea, released and delivered well.

And of course, subject to all kinds of security and privacy scrutiny now.

Not liking Facebook Likes

First it was Instagram hiding likes, now Facebook itself is testing removing Likes (from the newsfeed at least). The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.TechCrunch...

Nike on Instagram – no products

Thanks to Kevin for bringing this to my attention: Nike never features their products on their Instagram.

Instead, they show people. Who use their products.

It’s a subtle difference. But once you see it, you can never not see it.

Mike Cannon-Brookes on Imposter Syndrome

I missed this last December – Mike shares his experiences and insights around imposter syndrome. You might assume successful people never feel like frauds. In fact, the opposite is much more likely to be true.The most successful people I know don’t question themselves â€“ but they do question their knowledge. They see asking for advice as a way of testing their...

The new B2B go-to-market

Fascinating video from Martin Casado on the new way B2B SaaS companies are growing.

In this keynote talk from 4YFN 2019 in Barcelona, a16z General Partner Martin Casado explains the new enterprise go-to-market combination of bottoms up growth and traditional sales that is changing both the enterprise business model and the technology it sells.

via a16z blog

Ray Dalio on 3 big issues

I enjoy reading what investors have to say about world economics, finance and trends. Ray is a favourite. His latest article on LI is perhaps not as compelling as previous ones, but interesting in its own right. However, that’s not why I’m linking to it. Instead, I find the comments from people even more interesting. So many people, so quick to belittle and dismiss. Nothing new of...

Developer’s Guide to SEO by Ian Laurie

Excellent (final) article from Ian written for developers who want to include SEO in their planning, considerations and development.

A few notes:

The subfolder versus subdomain topic comes up again (and his advise is slightly different to what I’d say)Put videos on their own pages (I definitely agree with this one)

Recommended.

Dejan Marketing

Fascinating experiment going on by Dan (here’s the background) after his recent Google penalty.

Here’s his ongoing update on what’s happening.

Bonus: More ads

Not sure if this is real or doctored, but it’s pretty funny – and also spot on in terms of the ‘experience’ that Google (especially on mobile) is heading to. via Valentin Pletzer. It reminds me of when The Onion was taking the piss out of men’s razor blades – Google seems to be doing the same thing with their ad coverage: fuck everything we’re going to 5...

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