Craig Bailey

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October 26, 2019

How to be an Introvert in an Extrovert World – Award winning book

By Craig Bailey
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26October

My wife (Michele Connolly) has won another award for her wonderful book: How To Be An Introvert In An Extrovert World. As always, you can buy the book on Amazon, and if you want to have your say you can leave a review on Goodreads. It really is an excellent read, useful for both introverts and extroverts. And a reminder, if you’re interested in joining a community of quiet, non-threatening...

October 25, 2019

How do you test and measure, if you can’t measure?

By Craig Bailey
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25October

As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...

October 24, 2019

PPC Trends for 2020

By Craig Bailey
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24October

Yes the 2020 posts have started already! Brace yourself…

A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.

Key points:

Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm

October 23, 2019

Better

By Craig Bailey
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23October

“Let’s not confuse getting better at stuff with being a better person. One is a much bigger priority than the other.”

From the October 22 note in The Daily Stoic.

October 22, 2019

TikTok clubs

By Craig Bailey
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22October

Everything changes so quickly: The embrace of the app at this school is mirrored on scattered campuses across the United States, where students are forming TikTok clubs to dance, sing and perform skits for the app — essentially drama clubs for the digital age, but with the potential to reach huge audiences.And unlike other social media networks, TikTok is winning over some educators, like...

October 21, 2019

Olympic Destroyer

By Craig Bailey
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21October

Fascinating extract from Sandworm on Wired, covering the cyberattack on the 2018 Olympics Opening Ceremony in South Korea. The attack highlights the incredible sophistication in place, and has ramifications for all major events, the upcoming US election of course being top of mind for many: As the 2020 election approaches, Olympic Destroyer shows that Russia has only advanced its deception...

October 20, 2019

Samsung security

By Craig Bailey
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20October

I don’t normally write about phone issues, but this is kinda unbelievable: Samsung says that it plans to release a patch for its phones’ in-display fingerprint sensors as early as next week, after reports emerged that the biometric security method could be rendered useless by certain screen protectors. The issue relates to some “silicone screen protecting cases,” according to...

October 19, 2019

HubShots 175: Contact Cleanliness

By Craig Bailey
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19October

In episode 175, Ian and I chat about keeping your contact database clean.

Includes the new HubSpot feature for finding all hard bounced contacts, plus chatting through using Neverbounce to cleanse your contacts.

October 18, 2019

Critical thinking time

By Craig Bailey
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18October

Last week I flew up to Brisbane to spend the weekend with my business coach and 9 other businesses (who are also working with him). It was an entire weekend away from day to day stuff, and instead concentrating on future stuff – planning how to grow our respective businesses. I’m pretty dubious about group activities like this – it tends to be the blind leading the blind unless...

October 8, 2019

Test and Measure

By Craig Bailey
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08October

In our podcast, Ian and I are always reminding our listeners to ‘test and measure’ – that is, to continually test new things and check if they work. If they do, double down. If they don’t, testing something else. Here’s an example of Instagram making changes based on analysing results. You don’t need to understand the actual item in the Insta example, instead...

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