Just loving that Databox have released this new course on predictable business performance.
I’ve signed up, have you?
November 1, 2019
Databox training course: Predictable Performance
01November
October 31, 2019
Having a marketing mindset of openness
31October
If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...
October 30, 2019
Google penalties
30October
From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand...
October 26, 2019
How to be an Introvert in an Extrovert World – Award winning book
26October
My wife (Michele Connolly) has won another award for her wonderful book: How To Be An Introvert In An Extrovert World. As always, you can buy the book on Amazon, and if you want to have your say you can leave a review on Goodreads. It really is an excellent read, useful for both introverts and extroverts. And a reminder, if you’re interested in joining a community of quiet, non-threatening...
October 25, 2019
How do you test and measure, if you can’t measure?
25October
As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...
October 24, 2019
PPC Trends for 2020
24October
Yes the 2020 posts have started already! Brace yourself…
A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.
Key points:
Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm
October 23, 2019
Better
23October
“Let’s not confuse getting better at stuff with being a better person. One is a much bigger priority than the other.â€
From the October 22 note in The Daily Stoic.
October 22, 2019
TikTok clubs
22October
Everything changes so quickly: The embrace of the app at this school is mirrored on scattered campuses across the United States, where students are forming TikTok clubs to dance, sing and perform skits for the app — essentially drama clubs for the digital age, but with the potential to reach huge audiences.And unlike other social media networks, TikTok is winning over some educators, like...
October 21, 2019
Olympic Destroyer
21October
Fascinating extract from Sandworm on Wired, covering the cyberattack on the 2018 Olympics Opening Ceremony in South Korea. The attack highlights the incredible sophistication in place, and has ramifications for all major events, the upcoming US election of course being top of mind for many: As the 2020 election approaches, Olympic Destroyer shows that Russia has only advanced its deception...
October 20, 2019
Samsung security
20October
I don’t normally write about phone issues, but this is kinda unbelievable: Samsung says that it plans to release a patch for its phones’ in-display fingerprint sensors as early as next week, after reports emerged that the biometric security method could be rendered useless by certain screen protectors. The issue relates to some “silicone screen protecting cases,†according to...