A reminder about what marketing is…
Marketing is:
The right messageTo the right peopleIn the right placeIn the right formatAt the right time
The first two parts are more strategic, the last 3 are more tactical.
Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...
Ian and I chat about this in Shot 2 of HubShots 200. HubSpot Serverless functions are a way to write Javascript functions in HubSpot to interact with both HubSpot objects (eg HubDb table or contact object) as well as other systems (eg writing out to an external platform. Simple example – you can’t write to HubDb from HubL or via a Workflow. Instead you would use serverless...
We made it to episode 200 of HubShots – the HubSpot focussed podcast I co-host with Ian Jacob.
In this episode we reflect on the last 4+ years of HubSpot as well as marketing and sales in general.
I hope you enjoy it – thanks for your support, and here’s to another 200.
And I’m especially thankful to Ian for suggesting it back in 2015, and forcing me to give it a go.
Sometimes I just link to stuff because I think it deserves a link. Here’s an example.
In other news: Happy New Year.
As reported in the Financial Times, it is estimated that in the US consumers will return $100B worth of goods (just from Thanksgiving and Christmas). Clothing is particularly problematic as online shoppers, unsure of exactly what they are buying, are ordering several versions of the same articles with different sizes and colours. “Shoppers are using their homes as dressing rooms,†said...
Reflecting on my own TV watching I feel there’s four main types: Entertain me – something I’m looking forward to watching. It has anticipation attached to it. Examples this year included GoT, The Witcher, Unbelievable, The Mandalorian. Spend time with me – something, anything, that I watch with Michele (my wife). It has emotion attached to it. I look forward to spending...
My wife received an email that a dress she had her eye on was on special (down from $279 to $79 – the reason I’m mentioning the price will become clear shortly). She checked it out on their site and added it her cart (she knows her size with this brand). She went through to checkout and was informed of the shipping charge (not insignificant) and encouraged to add more to her cart...
Mini.
Lol
This guide from Moz is quite good, and definitely not what I’d call mini.
Good to see a change from the usual ‘ultimate guide’ prefixes.
Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!
I’m currently* a fan** of Scott Galloway (if you’re a HubShots listener you’ll know we’ve featured him a bit lately). This quick 4 minute video is worth watching: Great life advice from @profgalloway “…people who tell you to follow your passion are already rich…†pic.twitter.com/mWQHL5dre2— Vikas Shah MBE (@MrVikas) December 15, 2019 I wish I’d...