Deliberate typo there.
Saw this in a book the other day where the author was explaining:
the Law of Cause and Effect (ie ‘and’)
but had mistyped it as:
the Law of Cause an Effect (ie ‘an’)
which I thought was so much better.
Yes, review what’s working. But importantly, take charge and cause more.
The following photo is from my daily dogs calendar yesterday: We’ve all likely seen videos of people rushing back into burning buildings to rescue their pets. What I didn’t realise was how common it was – as per the above photo – with half of disaster victims refusing to evacuate in that case due to staying for their pets. These aren’t isolated, rare cases. So much...
This article perfectly captures why I’ve avoided LinkedIn (and withdrawn from most social) for so long. But I realise now, whilst it is fine to avoid consuming social (especially doom scrolling), the mistake I made was I also stopped creating for social. How I’ll incorporate this… For all our content, let’s focus on providing value and education only. Especially on...
I used to ridicule people who focussed on small tweaks (eg skim milk instead of full fat) whilst seeming to ignore the big issues (eg they smoke 3 packs a day). But later I realised momentum is often incremental – we usually need to start small (focus on the 20%) to get confidence to attack the big (ie 80%) activities. Here’s another example that still gets ridiculed: highlighting the...
My wife has just launched her latest book. She’s a rare mix of skills – not only is she a funny and insightful writer (and very creative), but she’s also very technical. She taught herself how to use a bunch of tools to prepare it, then format it for Kindle, upload, set up Stripe and PayPal, build out a site on PayHip and integrate it into her website. Everything from start to...
I found this webinar useful as a reminder of a few things: Market sentiment: Not panic, but there is uncertainty 5 thoughtlines to consider from the prospect’s perspective: Timing Opportunity cost Performance Risk ROI Complexity Good Q+A discussion at the end around specific scenarios: key advice being ‘ask the prospect’ Blair Enns – in case you aren’t aware –...
Word of the week: Pronoia
“Pronoia describes a state of mind that is the opposite of paranoia. Whereas a person suffering from paranoia feels that persons or entities are conspiring against them, a person experiencing pronoia believes that the world around them conspires to do them good.”
I’m not saying being in either state is a good thing, but if you had to choose one…
The excitement – and in some cases, overexcitement – around AI is starting to get pushback. It’s the classic journey transformative technologies go through. Negative sentiment, legal disputes, privacy legislation and perhaps just plain old overwhelm are starting to kick in. One way to look at this is as an opportunity. If you were worried you were falling behind (like most Gen X...
As I write this, Threads (the new social platform from Meta) has just passed 100M users. In 5 days. Interesting times. I’m really enjoying the freedom of a fresh start. I have hardly any followers on Threads and thus don’t feel at all constrained in what I share. This might seem odd (for a marketer to say) but for me there’s a pressure on Twitter, LinkedIn and Instagram –...
You of course know the traditional quip: Fast, Good or Cheap: Pick 2. (Also referred to as the Speed, Quality or Cost triangle) The reasoning (or wisdom based on experience) is that you can’t optimise for all 3. Enter ChatGPT and a plethora of AI tools. And most importantly, enter a team that has put the effort into prompt engineering skills and knows the limits/problems/shortfalls of the...