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ATO Money

From ABC (Australia) news a month or so ago: The Australian Tax Office (ATO) has admitted to the ABC that more than half a billion dollars has been claimed over the past two years by fraudsters exploiting a glaring security gap in the agency’s identity checking system. ABC News It’s interesting to think about this in light of the shame of Australia’s Robotdebt scheme (which...

Credibility

Credibility doesn’t have much to do with skills these days…

It’s either how rich you are (perceived to be), or how many followers you have.

How much attention can you influence? A lot? Then you are credible.

Not saying this is good or bad. Just that it is. And it took me too long to appreciate how important it is.

Low value reviews on Amazon

I love Amazon. For so many reasons. One of the reasons: reviews on books Usually so helpful. But I feel sorry for authors who get 1 star reviews because a customer received a damaged book. That’s not the author’s fault, and there’s nothing they can do about it. It also offers no value to people reading the reviews. And… of all the places to complain about a damaged book...

Problem to solve

By definition a problem has a solution, otherwise it’s just reality.

If it’s not solvable, it isn’t a problem.

(I read this in a book in the past week – and made a note of it – but forget to note where I read it – will add credit when I find it again.)

Creative Days

Have been thinking about the days that are most fulfilling for me. At their best they contain most elements from: Start with thinking Meditation Consume nutritious content – read a book Plan a blog post Write a blog post Publish a blog post Share to social Write a social post Think through a process or system part Document a process Think about a topic or life area of business area Ask why...

Barista Cloth

Have you ever watched a barista clean the milk frother with a cloth after they steam your milk?

And then watched them use that same cloth to wipe down the bench, table, prep area, etc with the same cloth.

Kinda disgusting when you think about it.

So perhaps we shouldn’t think about it. And just enjoy our coffee.

40 Hours

In the daily grind of work, consider where you are today in terms of the tasks, projects and progress you’ve made.

How different would your life be if you’d been at this place exactly one week ago?

Just 40 hours is the difference.

How many hours did you waste in the past week doing low value stuff?

A message to myself.

Nobody cares about the customer anymore 

Have you noticed that most companies don’t care about their customers anymore? Just a few short years ago companies were focussed on their customers’ outcomes, these days they are just focussed on their own needs. Here’s a quick test you can do next time you get a sales call: start explaining the context of your situation, and listen for how they respond. The majority of replies...

Email Tracking will soon be a thing of the past

The last few years have seen a crackdown on tracking activity across platforms, mostly with Apple leading the charge (eg their private relay release as well as IP blocking and email open rate blocking). We’ve seen services like Hey focus on this for years, and block any tracking pixels. To date, email open tracking has been the focus. This is all expanding though, with Apple’s...

The Simple Narrative Fallacy

“Thinking that all complex problems must have a simple solution.” An extension of Narrative Fallacy. We see this all the time – and likely fall into the trap ourselves – of thinking that an elegantly presented explanation of a solution to a complex problem is true. The sheer elegance of it must be proof of validity. Often accompanied by the even bigger trap of dismissing...

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