Blog

HubSpot Hub Tiers and Feature Allocation

I’ve been thinking through the reasons to recommend upgrading from HubSpot Pro to Enterprise (when chatting with clients) and the broader implications of HubSpot’s pricing strategy. It’s such a complex area – I’d love to be a fly on the wall when the HubSpot product teams decide which features belong in Pro versus Enterprise and how they adjust these over time...

Panadol versus Vitamins

You’ve probably heard the panadol versus vitamins cliché a million times – and been ‘encouraged’ to decide on which one you’re going to offer. But it’s not about choosing one of the other, it’s actually about timeframe. What does your ideal client need now (versus later)? Most new clients need a key short term problem solved before they can think more...

Slack Notifications in HubSpot

A reminder about getting Slack reminders in HubSpot.I quite like how granular you can make the out-of-the-box ‘Other App’ notifications (eg Slack) in HubSpot.eg to get Task Reminders:

And then you’ll get notifications in you HubSpot channel in Slack:

You can also get further control by using Workflows. Lots of flexibility here (simple example via a Company workflow):

The boring but impactful things our clients are doing

Data 3.0 I’m in my mid 50s now, which means I’m in that stage of life where I’m highly focussed on health. I want to live not only a long life, but also a healthy life. One of the books I’ve been re-reading is the excellent Outlive by Peter Attia. If you’ve read it you’ll recall he discusses the topic of Medicine 3.0. As a quick oversimplification:  Medicine 1.0 was the initial medical...

Canva and HotJar price update

There was a bit of angst on social when Canva announced some price increases last week (up by 300% in some cases). Not to be outdone, I received the following ‘hold my beer’ notification from HotJar a few days later: Admittedly this is less about a price increase right now, and more a removal of a legacy discount against price increases a while back – but to the end user (ie me)...

Personalisation versus Personalisation Tokens

In marketing we often talk about personalising our marketing activities – which is a good thing. We all want to be like Amazon – those emails all seem like they have been personally curated for my interests and tastes. That’s a good thing. But often the extent of personalisation in corporate email stops at: inserting the person’s first name in the email subject line Which as you may...

Value

Whenever I start doubting[1] my value[2] to customers, I remind myself that there’s plenty of thriving businesses charging a lot of money for things that would have been laughed at years ago. Here’s a company[3] that sells ‘luxury orthopaedic dog beds’ – I’m not making this up. If you have a dog you probably want to buy them one, if you don’t have a dog you perhaps think this is...

Smile broadly and answer the call

If you’re out in public and your mobile rings and you recognise the number: smile broadly and answer the call (even if you don’t really have time or want to talk to them).

Although it’s rare, perhaps just a few times every year or so, the person calling has spotted you from across the street, and your reaction will live on in their minds for years to come.

Modern Websites are built on a CRM

Sales and Marketing websites that is If you’d asked people 10 years ago what was the mark of a modern website, most probably would have ended up talking about how websites needed to work on mobile devices. At that time the conversation was around whether to have responsive websites, versus mobile-specific websites (ie remember all those m.companydomain.com sites).  These days we all take...

Artisanal content

The Content Opportunity (Artisanal Content lol) I’ve mentioned this previously, but it seems more than ever the rise of AI content slop is creating an opportunity for people who create high value content. With every new, ‘easier’, scalable way to do anything there’s sometimes an equal and opposite opportunity to focus on the old, ‘harder’, manual way to do something. It’s why we have...

Archives