Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
An In-Depth Look at Scenarios, Pricing, Features, and Considerations for Choosing Your Web Platform Introduction: Setting the Stage – The Age-Old Question Welcome to this comprehensive guide based on the insightful discussion from HubShots episode 312, “Should You Build Your Website on HubSpot?”. In this guide, we aim to answer a question that frequently arises for businesses of...
People outsource their thinking all the time. You. Me. Partly because we need to (there’s too many decisions to make daily) and partly because we’re lazy. Sometimes we outsource our thinking and mistakenly think we’re embracing the so-called ‘Wisdom of the Crowd‘. A quick example. Two Asian noodle places are located nearby. One has a big queue outside and the other...
In Marketing, we have this tired idea of cut through. We’re told we need to ‘make a stand’, ‘take a side’, cause division, etc because ‘if everyone agrees with us then no one agrees with us’ (and other cliches)… so we need to make a claim that interrupts people. That, we’re told, is how we can capture attention. We call this ‘creating...
Of being in flow, and the time flies by.
Yet at the end of the day wishing I had got so much more done.
I’d been wondering why I was getting pain in my right shoulder recently. Nothing sharp, just a dull ache by the end of the day. I realised (by accident) that it was the height of my standing desk. I’d bumped the height switch a few days prior and the height had gone from 84 up to 85. And in the following days the shoulder pain started. I took it back down to 84 (ie 1cm lower), and the...
Game changer Definition: Any new feature—no matter how basic or specific to a particular area—which is talked about breathlessly on social media as if it’s going to unlock some amazing new level of productivity or performance. Usually accompanied by at least one fire emoji. Ideally, if it is in beta, that makes it more of a game changer. Bonus: if it’s a private beta, then it’s...
I’ve been using Duolingo for a while. I pay for the Premium (Super) version. But I cancelled this week. Not because I don’t use it. Not because I’m replacing it with another tool or ChatGPT. I cancelled it because I’m sick of so much upsell. The bottom set of icons used to give me access to different features. Now two of the six are just for upsells. I’m fine with...
Reporting slop is a subcategory of Process Slop. Reporting Slop is all the reports that get created simply because AI suggested them as a good idea for your business, your department, your clients… First, let’s take a step back though. I think we’ve all had that experience in our careers where we’re asked to create a report (or to continue preparing a report) for the...
I think we all understand content slop by now – the low value content pumped out by AI (usually at scale). Annoying, yes – but mostly harmless. One of the lacklustre side effects of AI advances. However, there’s another type of AI related slop coming – what I’ll refer to as ‘process slop’. It’s the side effect of people taking the ‘advice’ of AI when it comes to setting up their...
One of the things that’s taught in Marketing is around the power of storytelling and the exhortation that you should share stories. Often, people mistake ‘storytelling’ for telling their own story. But of course, nobody cares about the storyteller, they only care about themselves. Prospects and clients want to hear the story about the problem you solve for them. Hopefully we all know this...