The Content Opportunity (Artisanal Content lol)
I’ve mentioned this previously, but it seems more than ever the rise of AI content slop is creating an opportunity for people who create high value content.
With every new, ‘easier’, scalable way to do anything there’s sometimes an equal and opposite opportunity to focus on the old, ‘harder’, manual way to do something.
It’s why we have ‘artisanal’ everything these days. Artisanal clothes, artisanal coffee, artisanal soap, etc.
I wonder if there’s a growing opportunity for ‘artisanal’ content. I’m only half joking…
Or put another way: quality content
The sheer quantity of AI generated slop being pumped out is creating a massive ‘noise’ layer, that perhaps makes it easier to stand out with quality ‘signal’.
This can be considered across all parts of your content generation – focus on quality (not quantity) – from writing, to images, to video production.
It also perhaps creates opportunities in how we engage – expect the one-to-one messaging channels to gain more traction. But importantly, it will be in the prospect initiated channels (eg WhatsApp), not the outbound channels (eg LinkedIn DMs).
For more on this, a reminder that Noah Smith’s essay is a good conversation starter. Interesting times ahead.
