You’ve probably heard the panadol versus vitamins cliché a million times – and been ‘encouraged’ to decide on which one you’re going to offer.
But it’s not about choosing one of the other, it’s actually about timeframe.
What does your ideal client need now (versus later)?
Most new clients need a key short term problem solved before they can think more longer term (with you).
For example, focus on quick on-demand support and sharp training initially, before moving to more transformative engagements.
Unless you’re a well known brand, clients usually (but not always) need a quick win in order to trust you fully.
(Further: the above also highlights why being a well known brand is so important)
